Davis-Nitzberg was recently voted the top reputation manager in America. Since first launching Reputation Control Inc. in 2007, Hersh Davis-Nitzberg has redefined the ways both business owners and individuals build, restore, and boost their collective online brands. A renowned reputation management authority, Davis-Nitzberg’s cutting-edge solutions have earned him recognition as an innovator within the field. He was recently voted one of the top online management consultants in America. Additionally, throughout his extensive career, Davis-Nitzberg has used his insight and expertise to help entrepreneurs, celebrities, and individuals successfully rebrand and take control of their online identities.
Here are some of the key details from our discussion:
What’s your take on the current market climate in reputation management?
Right now, is a very exciting time within the field of reputation management. It’s rapidly expanding, and in many ways, the growth of the industry can’t respond quickly enough to the demands of the public.
Is there anything specific that is driving the current boom?
There are many factors at play. However, consumers are always a major contributor to industry activity. It’s no secret that people turn to the Internet first before making a purchasing decision. What they read about a business, a business owner, or even an individual shapes their perception of a brand and can have a major impact on their final transaction. As consumers continue to rely heavily, and often solely, on online reputation, the importance of effective reputation management services has become critical in maximizing consumer-spending habits.
What are some of the benefits of the current thriving marketplace for reputation management?
As with any industry, as the reputation management market grows, demand will explode, and competition will increase. I, for one, welcome this type of competitive upswing. A surge in competition means companies will strive to develop new products, services, and technologies to maintain relevance. As a result, more resources coming to market typically means lower price points, enhanced innovation, and a widespread understanding of core capabilities for consumers. These are all great things to see and will help sustain the building momentum we are currently experiencing.
Most importantly, more competition within reputation management will help reduce and, hopefully eliminate, some of the black hat strategies and techniques sometimes used within the industry. Black hat reputation management techniques involve the creation of fake backlinks in order to manipulate SERP (search engine results pages). These methods usually involve launching fake blog networks; it’s like creating a circle of sites that are positive that all link to one another, thus negating any negative websites. These methods can prove a major credibility issue to search engine giants, such as Google, that pride themselves on offering reliable resources to the online public. A rise in number of competitors will hopefully raise the bar on standard operating procedures and best practices in our field, lowering any opportunity to create fake networks in hopes of coercing results.
In your opinion, what are some of the tools needed to keep up with current demand?
With greater awareness comes the importance of capturing a crisis before it becomes potentially devastating. I believe it’s critical to have tools in place to monitor and calculate the reputation of a corporation or an individual at any given moment. It’s essentially like the credit reporting system for the reputation industry; I see a real need for a centralized system that monitors crisis conditions, calculates the potential size of reputation threat, and offers strategies on how to best respond and deescalate the situation as quickly as possible.
Fortunately, there are already some available systems in place that I highly recommend. For instance, monitoring social media is a key factor in reputation. As a consumer, I would suggest Trackur.com for monitoring social media trends. Google Alerts is another essential application when monitoring the results found within specific keywords on web searches. Also, the role of images is extremely significant. Personally, I love Image Raider; it lets you create an album that monitors your images by looking at when and how they are being used. I have written about numerous tools out there that are starting to do this work, but this market will continue to consolidate with better technology and invention.
So there are some viable resources currently being utilized – but you don’t feel it’s enough to support where online reputation management is heading?
Not yet. The current tools available do offer invaluable statistics. However, the complexity in determining what is being said and how significant the crisis is marks ground zero for the next generation of reputation-related software tools. It’s important to remember that it’s not about simply identifying a potential crisis; time to react also has significant impact on the success of a reputation management campaign. The new applications being developed must have the capabilities needed to pinpoint negative online commentary in virtual real time to minimize any lag between initial evidence gathering phases and response time.
How do you develop an effective response once a potential crisis is identified?
There are several keys considerations when calculating an appropriate response to a crisis. When developing solutions for my clients, I think about what happened to create the crisis as well as how significant the impact of an issue may prove. I also gather data on the specific demographic (gender, income, age, etc.) most offended. Finally, I look to pinpoint the exact location of the issue. Recognizing the situation, evaluating the importance of complaints, and understanding critical market factors all play a major role in developing a suitable reaction that quickly targets and engages the affected audience for expedited results.
What are some key strategies businesses and individuals can use to minimize threats to their online reputations?
Knowledge is power. I always work with my clients to ensure they understand the consequences a crisis can have on their online reputation. I also emphasize how critical it is to employ a proactive, consistent approach to reputation management. Responding after a negative situation arises is often too late. Instead, it’s crucial to build a stable, robust online brand that’s able to withstand the occasional negative comment and mitigate the potential fallout from any pending reputation threats.
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Company Name: Reputation Control Inc
Contact Person: Dennis Paul
Address:925 N La Brea Ave, 4th Floor
City: Los Angeles
Country: United States