Cloud marketing is the method adopted by an organizations to market their goods and services online with the help of integrated digital experiences, through which they are specialized for every single end user.
Marketing cloud platform can be used for journey builder, audience builder, personalization builder, content builder, analytics builder and marketing cloud connect. Organization use journey builder across email, mobile, social, advertising, and web. In addition, it provides a seamless customer experience across marketing, sales, and service. Audience builder refers to, build a single view of each customer by adding data from any source with healthy contact management. Organizations can use all of their data from any source like sales cloud and service cloud data, web analytics, and also offline data to expand their view of the customer. Complex data can be made manageable by using audience builder. With the help of audience builder raw data can be transformed into marketer friendly dimensions. Key features to personalize customer conversations can be quickly found at any size and in any channel.
The Marketing Cloud Platform Market can be segmented on the basis of platform, solution and end-user. By platform the market is segmented into customer management platform, cloud based platform, software-as-a-service based platform and business to business cloud platform. CRM platform objectives is to help users drive and manage the sales, marketing and customer support aspects of their business. With CRM tools task are done more efficiently. CRM platform’s offers integrated functions, which mainly focus on providing real-time updates and data to users, and helping them to centralize, organize and manage key customer, sales and prime data.
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The prominent players in the marketing cloud platform market are – Adobe Systems Incorporated (U.S.), Oracle Corporation (U.S.), Salesforce.Com (U.S.), International Business Machines Corporation (U.S.), Cision Ab (Sweden), Etrigue Corporation (U.S.), Hatchbuck (U.S.), Hubspot (U.S.), Infusionsoft (U.S.), Leadsquared (India) among others.
The regional analysis of marketing cloud platform market is being studied for region such as Asia pacific, North America, Europe and Rest of the World. North America is the leader in the marketing cloud platform market due to major cloud marketing players present in the region and investment by large and small organizations in cloud marketing to enhance their business. And other factors dominating market includes improved marketing techniques like inbound marketing, social media marketing, marketing automation, content marketing through visual and video content, and increasing number of cellphones.
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Marketing cloud platform market for segment on the basis of Platform, Solution and End-User
Marketing Cloud Platform Market by Platform:
- B2B Cloud
Marketing Cloud Platform Market by Solution:
- Integrated Solution
- Digital Marketing Solution
Marketing Cloud Platform Market by End-User:
- Financial Services
- Life Sciences
- Media & Entertainment
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