The global parental control software market is highly competitive. Various established international brands, domestic brands and as well as new entrants form a competitive landscape. The key players are nonstop increasingly seeking market expansion through various strategic mergers and acquisitions, innovation, increasing investments in research and development and cost-effective product portfolio. The parental control software market is highly competitive due to the presence of several large vendors. The competition among the vendors will intensify due to the increase in product extensions and various above mentioned factors. The players in the Parental Control Software Market compete on the basis of the factors such as technology, features, design and compatibility. The vendors or the manufacturers are continuously coming up with new ideas and technologies to gain competitive advantage over their competitors.
The key players in the global parental control software market include- McAfee (U.S.), Avanquest (France), Bitdefender (Balkans), Verizon (U.S.), CyberPatrol (England), IwantSoft (UK), SaferKid (California), Net Nanny (U.S.), Norton (U.S.), Webroot (U.S.) and Mobicip (U.S.) among others.
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The global parental control software market is expected to grow significantly over the forecast period, 2017-2023. Academic segment of parental control software market globally drives the market majorly due to growing addiction of internet and smartphones in teenagers. This addiction force parents to installed parental control software.
The market is expected to have higher growth rate as compared to the previous years due to the booming consumer electronic market globally. It is due to the fast and continuous product innovation such as digital TV, 5G internet accessibility among others. It gives willingness push to parental control software market in future prospective.
The global parental control software market segmented into four main regions such as North America, Asia-Pacific, Europe and Rest of the World. The regional segment is further bifurcated into U.S., Canada, Mexico, UK, France, Germany, China, Japan and India.
North America region hold the largest share of the total parental control software market in terms of revenue. It is due to the presence of some leading parental control software providers in the region. McAfee (U.S.), Verizon (U.S.), Mobicip (U.S.), Net Nanny (U.S.), Norton (U.S.) are some leading industry participants located in U.S. In September 2017, Google launched family link parental control solution for android. Manage the application of user, Keep an eye on screen time and Set device bedtime are features offered by family link parental control solution. Around Ninety-five percent students in America between the ages of twelve and seventeen uses the internet daily and eighty-eight percent among them were being bullied. This is expected to grow the parental control software market at fast pace. Europe is expected to show an impressive raise in the growth of global parental control software consumption due to increased adoption of technology and high accessibility of internet.
Asia-Pacific region is expected to grow over the forecast period. Countries such as Japan, China and India contributes largely to the overall market share. The reason is attributed to the increasing demand of smartphone in India and other developing countries. As it is emerging region, people get aware of benefits of parental control software and rising income of individual grow sthe demand of technology based equipment and tools. China is the one of the largest manufacturers of smartphones and it offer low price smartphones due to which adoption of smartphone is increasing rapidly in Asia Pacific. This drives the growth of parental control software market in Asia Pacific.
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