Global Organic Chips Market is projected to grow at CAGR of 6% backed by growing demand for convenience food, health & wellness trend and increasing variety of organic chips that are the key growth drivers responsible for the growth of global organic chips market. Growing awareness about healthy lifestyle and various certifications has also boosted the sales of organic chips.
Globally with huge demand for convenience food, organic chips market will continue to grow. Key players are investing in R&D for innovating product line as organic chips market’s growth is directly proportional to the scope of innovation due to highly competitive market. Moreover, key players are also investing to train farmers in organic farming as the main focus area is the quality of the end products. Due to the increasing working class population and disposable income, there is rise in the demand for healthy, natural and organic chips.
Increasing number of health cognizant consumers in developed economies, is one of the driving force for this market. Key players are also investing in R&D so as to focus on development of new product line with improved formulations. Also, the manufactures are promoting their new products on various social media, newspapers and magazines to create awareness about their products. Moreover, key players are roping in celebrities with huge fan following which in turn will accelerate the sales of organic chips.
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The major competitors in this market are inclined to increase their footprint across the world by acquiring local and regional players. Apart from this, the companies are introducing their products in the developing economies in order to penetrate in the untapped market. Major players are also investing in R&D initiatives especially to develop superior & high quality products by including healthy ingredients such as herbs, nuts & seeds & others. This factor will help them to penetrate in the emerging organic chips markets and fulfil the growing demand. Improving economic conditions and impact of western culture on Asia Pacific region is driving the growth of this market in Asia Pacific region especially in countries like India and China.
Major Key Players:
This report includes a study of strategies such as mergers and acquisitions, product launches by the major organic chips market players. It further includes product portfolios, developments of leading major players which includes
- Luke’s Organic (U.S.)
- Tyrrell (U.K.)
- Kettle Food (U.S.)
- The Hain Celestial Group, Inc. (U.S.)
- Popchips (U.S.)
- Rhythm Superfoods (U.S.)
- General Mills (U.S.)
Global Organic Chips Market is highly concentrated in North America. Key manufacturers are focusing on expanding their product line by providing a varied product line with various flavors, texture, shape and sizes.
Study objectives of Organic Chips Market:
- Deep dive study of the market segments and sub-segments
- To estimate and forecast market size by source, organic certification, distribution channel and region
- To analyze the key driving forces influencing the market
- Region level market analysis and market projections for North America, Europe, Asia, and Rest of the World (ROW) and their countries
- Value chain analysis & supply chain analysis
- Company profiling of major players in the market
- Competitive strategy analysis, mapping of key stakeholders in the market
- Analysis of historical market trends, and technologies, and current government regulatory requirements
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- Organic chips manufacturers
- Retailers, wholesalers
- E-commerce companies
- Traders, Importers and exporters
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