Global organic juices market is projected to grow at CAGR of 7.4 % backed by growing demand for healthy juices, various diet trends and increasing variety of mixed organic juices that are the key growth drivers responsible for the growth of global organic juice market. Growing awareness about healthy lifestyle and juices enriched with various nutrients has also boosted the sales of Organic Juices.
Globally, with huge demand for healthy organic juices, this market will continue to grow, due to increasing health awareness in recent years. Key players are investing in R&D for innovating product line as organic juice market’s growth is directly proportional to the scope of innovation due to a highly competitive market. Moreover, key players are also investing in partnership with various food chains as the main focus area is to grow the consumer base. Due to the increasing working class population and disposable income, there is rise in the demand for healthy and organic juices.
Increasing number of health cognizant consumers in developed economies, is one of the driving forces for this market. Key players are also investing in R&D so as to focus on development of new product line with improved formulations. Organic juices such as exotic fruits, added with herbs & spices, and others are consumed by many consumers. Organic juices help in enhancing metabolism, strengthen the immune system, solve gastric issues which are faced by many now-a-days, hence consumers are trying to find natural remedies for health problems. Organic juices are loaded with antioxidants, therefore, are good for skin and hair. Hence, this market will grow at a CAGR of 7.4%
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The major competitors in this market are inclined to increase their footprint across the world by acquiring local and regional players. Apart from this, the companies are introducing their products in the developing economies in order to penetrate the untapped market. Major players are also investing in R&D initiatives especially to develop superior & high quality products by incorporating healthy ingredients such as herbs, nuts & seeds and others. This factor will help them to penetrate the emerging organic juices markets and fulfill the growing demand. Improving economic conditions in Europe region is driving the growth of this market, especially in countries like the Netherlands and France.
Major Key Players:
This report includes a study of strategies such as mergers and acquisitions, product launches by the major organic juices market players. It further includes product portfolios, developments of leading major players which includes
- Coca Cola (U.S.)
- Parkers Organic Juices PTY LTD (Australia)
- Group Danone (France)
- Purity Organic (U.S.)
- Hain Celestial Group (U.S.)
- Suja Life, LLC (U.S.)
- Organic Valley (U.S.)
Global Organic Juices Market is highly concentrated in North America. Key manufacturers are focusing on expanding their product line by providing a varied product line with various flavors, combinations and attractive packaging.
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- Changing consumption pattern & urbanization has spurred the growth of organic juice market
- The market growth in North American region is high compare to Europe
- Organic Juice market has been segmented on the basis of source which includes vegetable juices, fruit juices, and others. Fruit juices dominates the market, however due to rising health awareness, vegetable juices is projected to grow at the highest CAGR.
- On the basis of certification, in this market there is either 100% certified organic juices or 95% certified organic juices.
On the basis of distribution channel, this market is segmented into store based such as supermarket, hypermarket, convenience stores, specialist retailers and others, and non-store based such as online stores.
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