Fitness App Market Highlights
Many different kinds of technology have emerged in the last years to help users keep up with fitness. Apps have become the most popular technological tool which people use to achieve a fit lifestyle. Fitness apps have been beneficial to keep people motivated by offering personalized routines, creating competition among family and friends, and offering things like rewards.
The global mobile application market is growing at a rapid pace. Many vendors are developing mobile applications to cater to the needs of customers. Earlier, access to fitness programs was limited to fitness centers and clubs, but with the growing adoption of smartphones and increasing download of mobile applications, numerous vendors are entering the fitness market with their advanced fitness apps.
The global fitness app market is anticipated to grow at 23% CAGR through the forecast period.
Fitness App Market Leaders:
The key players in the market of Fitness App are- Motorola Mobility LLC (U.S.), Grandapps (U.S.), Fitbit (U.S.), MyFitnessPal Inc. (U.S.), Azumio (U.S.), Under Armour (U.S.), ASICS (Japan), Appster (Australia), WillowTree, Inc. (U.S.), Dom and Tom Tom (U.S.) among others.
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The competitive landscape of global fitness app market is formed by major players of the market and some of the new entrants. North America is dominating the market of Fitness App due to the awareness of the people towards the health. High consumption rate of smartphone and support of two developed countries is pushing the market of fitness app to grow. Apple Inc. launched its updated health app. The Health app highlights four categories: Activity, Sleep, Mindfulness and Nutrition. Each plays an important role in your overall health and in the app. Health suggests great apps from each category to get you going, and the Today view shows all user stats at a glance to help stay on track.
Asia-Pacific is one of the biggest manufacturers of smartphones and tablets and is expected to grow at rapid rate. Countries like China and India are under developing phase and also heavy demand generator for the smartphones and tablets.
Asics group leader in sports equipment’s acquired FitnessKeeper is the operator of fitness tracking app “Runkeeper”, an application that can track and record fitness activities such as running, walking and cycling through GPS on smartphone devices. “Runkeeper” is a world-class leader in the fitness tracking app category and has over 33 million registered users in the U.S. and worldwide. It provides users with notifications of running distance and pace during exercise, as well as functions to record, manage and analyze activities which help users visualize and achieve their fitness goals, and ultimately make sports more fun for the users.
Fitness App Market Segments:
Workout and exercise apps
Activity tracking apps
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