Market Synopsis :
In today’s world of information technology software applications are used in a wide range. These applications are need to be managed properly by using number of tools and techniques. Application performance management is also referred as application performance monitoring (APM). APM is the method of managing the performance, availability, and user experience of software application. It is the area of information technology which makes sure that software application programs deliver the output as per the expectations. The main goal is to provide great digital end user experience.
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Market Growth Factors :
Increasing demand for mobile and cloud computing & storage is driving the growth of the application performance management market. Due to rising demand for big data analytics there is continuous growth of the market. The other factors riding the market growth are increasing complexity of applications and globalization of business. Due to rising trend of keeping digital patient healthcare records, growing international healthcare industry will also motivate the requirement for application performance management solutions in coming years. There are different advantages of this market such as it facilitates to improve business integration and quick response time to deal with issues that can automate the system working.
Market segmentation :
Application performance management market is split into different segments which includes platform type, deployment mode, vertical, user type, access type , and region. There are different types of platform for this market such as software and service. The service type is further fragmented into deployment & integration, training & education, support & maintenance. The market is deployed into on-premises ,cloud, and hybrid. APM is used in number of industry which includes BFSI, manufacturing, government, healthcare, retail, IT and telecom, and others. APM is used in small, medium and large scale enterprises. Web APM and mobile APM are two access types of application performance management market. Web APM is predicted to have the largest market share value.
Regional analysis :
On the basis of regional analysis application performance management market is divided into different geographical regions such as North America, Europe, APAC, MEA, and Latin America. Due to early adoption of technology by North America, it is considered to be the largest regional market. APAC has the highest growth due to rapid infrastructure development, growing industrialization and fast-developing corporate sector in the region.
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Competitive Analysis :
Application performance management market comprises different key players includes IBM, HP, CA Technology, Compuware, Dell, Riverbed Technology, Microsoft, AppDynamics, New Relic, and others. Hewlett Packard Enterprise offers a SaaS-based tool for hybrid cloud management. New companies are trying to enter into the market due to several growing factors.
Latest news :
IBM bags US$85 million Emirates Airline order for Cloud Services
On January 10, 2018 IBM announced that it has signed a ten-year, approximately US$85 million managed services agreement with Emirates airline.
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