Energy drinks market has developed significantly following the interest in the sports and fitness sector. Market Research Future, which concentrates on market reports related to Food, Beverages & Nutrition sector among others, have lately issued a report on this market. The sector is expected to expand a positively high CAGR per cent in the forecasted period.
The market for global energy drinks globally relies on the urban market as a major chunk of its consumer base exists in these areas. The pace of lifestyle in these areas has created a natural demand for these products, which has been growing steadily in the past few years. Increase in the varieties of the products that are on offer currently have widened the scope of the market significantly.
Major Key Players:
Companies are trying to harness a substantial portion of the market division as early as possible with effective business plans that can fill this gap and confirm control of the dynamics of the rivalry in the market. The entry of innovative companies, is creating a swiftly -evolving a trend of volume intensive growth. This has enabled the development of varied assortments of produce kinds. Effective business policies targeted to fill this gap and gain control of the dynamics of the competition existing in the market. The chief strategies for long-term growth can be achieved by ensuring continuous process enhancements and financial fluidity to spend in the prime strategies as they arise.
The significant players in the energy drinks market are Red Bull (Austria), Monster Beverage Corporation (U.S.), Rock Star Inc. (U.S.), Cloud9 (India), PepsiCo (U.S.), National Beverage Corporation (U.S.), Coca-Cola (U.S.) and Arizona Beverage Company (U.S.) to name a few of the players in the market.
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The global energy drinks market has been divided into packaging, type, region and distribution channel.
- On Packaging: Cartons, bottles, cans and others
- On Type: Non-alcoholic and alcoholic
- On Region: Asia Pacific, Europe, North America and ROW.
- On Distribution Channel: Supermarkets, convenience store, vending, drug stores, sport nutrition chains, mass merchandiser and others
The industry for energy drinks internationally is divided into Europe, APAC, North America, and Rest of the World (RoW). The energy drinks sector is greatly dominated by Europe and North America owing to intensifying demand for energy booster “on-the-go” drinks and functional beverages from these areas. The APAC region is the most rapidly rising region due to varying lifestyle and growing health consciousness. The usage of energy drinks in countries like Brazil and India is likely to develop in the forthcoming years.
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Latest Industry News:
Jan 2018 Monster Beverage Corp. has successfully kicked off its growth story in China.The manufacturer of energy drinks has seen success in quite a few of the global markets such as France, Germany, Japan and Chile. The company is now pointedly set on growing its market share in the Chinese market, where Thai Red Bull keeps a governing portion of the sector. The company intends to establish in the market before it pushes for growth in term of its stock keeping units and other product extensions.
Feb 2018 A new limited edition can has been launched by Red Bull which features Neymar Jr., who is a renowned global soccer icon. The announcement of the special Red Bull can states that the can will be available globally during the entire month of February.
Feb 2018 Privately owned Keurig Green Mountain Inc and Dr Pepper Snapple Group Inc. declared that they have been able to close a $18.7-billion deal last month in a bid to combine the two brands. The stockholders of Dr Pepper Snapple will be getting $103.75/ share in a dividend of special cash and holding back a 13 per cent of the joint company. The deal has been touted as the biggest private equity transaction in the US since the year 2016.
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