Beijing Snow Culture Tourism Festival, started from January 1st, has provided Beijing citizens and tourists with abundant opportunities to experience the snow tourism in winter. Recently, Thousands of Tourists’ Ski Experience Tour for Winter Olympics Spirits organized by Beijing Municipal Commission of Tourism Development (hereinafter as Beijing Commission of Tourism) was held in Yuyang Ski Resort in Pinggu to call upon citizens and tourists to get closer to snow and experience the spirits of Winter Olympics through a Frozen trip with various Beijing Characteristics in the winter of Beijing.
In the Thousands of Tourists’ Ski Experience Tour for Winter Olympics Spirits, Beijing Commission of Tourism, with the aid of offline store resources of Ctrip Group in Beijing, invited citizens to enjoy Winter Olympic in advance and share the ski experience. It is the second snow experience activity after the snow trip held in Lianhuashan Ski Resort last year, and it was warmly welcomed by Beijing citizens and tourists with active participation.
Beijing citizens and tourists passionately participated in the one-day trip of thousands of tourists.
Thousands of Tourists’ Ski Experience Tour for Winter Olympics Spirits not only provided citizens an opportunity to experience the fun of ski at lower price but also set various snow activities. A unique snow concert was held recently in Yuyang Ski Resort, during which Li Gang the famous Chinese Rock&Roll musician, Wang Shenzu the indie pop star and popular DJs were specially invited. The cross-circle combination of music and ski presented different ski experience in winter. There were also several snow entertainments, like the snow maze and the snow cubing, inside the Ski Resort appropriate for parent-child experience. What’s more, sophisticated souvenirs (tea) were prepared for the present honorable guests, which are available as long as you entered.
Beijing Municipal Commission of Tourism Development called upon citizens to get closer to snow and experience the Winter Olympics through a “Carnival on Snow” with great passion.
It is known that the Thousands of Tourists’ Ski Experience Tour for Winter Olympics Spirits is merely one of the various activities within Beijing Snow Culture Tourism Festival. Additionally, there will be various themed activities, such as Temple Fair for the Spring Festival, Spring Festival Mood of Ancient Beijing, Snow Sports and Snow Performance, which will jointly promote the development of Beijing Winter culture, tourism and sports. During the festival, Beijing Commission of Tourism also carried forward Ten Major Snow-themed Routines with apparent characteristics and unlocked new ideas of traveling in the winter of Beijing so that tourists could enjoy the cheapest tourism routine products in the winter of Beijing with the most Beijing characteristics.
In order to contribute to the promotion of Beijing winter tourism, Ctrip Group provides several precision marketing services in the Beijing Snow Culture Tourism Festival based on its own advantages of big data, big products and big platform. The Thousands of Tourists’ Ski Experience Tour for Winter Olympics Spirits is co-hosted with Beijing LXTX Travel Agency Co., Ltd. and strongly supported by Beijing Yuyang International Ski Resort and Menghai Bajiaoting Tea Co., Ltd. of Yunnan State Farms Group.
Company Name: Ctrip.com International Ltd
Contact Person: Wang Wenjin
Phone: (86 21) 3406 4880