2 in 1 Laptops Global Market- Overview
The Global 2 in 1 Laptops Market is growing swiftly; mainly due to the rising incidents of safety issues. According to a recent study report published by the Market Research Future, The global market of 2 in 1 Laptops is growing rapidly and expected to gain prominence over the forecast period. The market is projected to demonstrate a spectacular growth by 2022, surpassing its previous growth records in terms of value with a striking CAGR during the anticipated period (2016 – 2022).
The consumer’s needs and preferences are evolving rapidly which in result are increasing demand for different form factors. Apart from it, the changing work style and increasing need for real-time access to information is fuelling the growth of 2 in 1 laptop market, whereas customer-centric innovation is playing a pivotal role in performance. Recently, it is observed that there has been a shift to slimmer and more portable designs: hybrid designs, premium laptops, and the need for higher processing speeds that are gaining popularity.
The Global 2 in 1 Laptops Market is driven by the decrease in the demand of tablets and advancements in detachable note books. The consumer adoption of tablets is decreasing, however, business adoption of 2 in 1 laptops is increasing. The major factor that affect the decline of tablets is the growing consumer demand of large screen mobile phones that work similar to the tablet, holds more battery life and is compact and mobile. The business front on the other hand, intend to use 2 in 1 laptops, which can be used like traditional laptops, while working from a desk or can be used separately (folded or detached) while giving presentations or product demo. The top 5 tablet manufacturers are facing a decline in annual growth rate of the tablet market largely due to the decline in the consumer tablet segment. Typical tablets without a dedicated keyboard, are continuing to lose relevancy across all regions and, as a result, there is a global decline
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With the decline in the traditional tablet segment in the consumer market, the corporate market is showing a tremendous growth in adoption of detachable notebooks or 2 – in – 1 laptops. The major benefit that detachable notebooks provide is the mobility and the ability to perform dual functions of a laptop and a tablet. It is a portable computer that shares the similar characteristics of a laptop and a tablet. These notebooks generally come in two types; either convertible or hybrid. Therefore, the advancements in the detachable laptops is driving the growth of 2 in 1 laptops.
Despite the advancement in 2 in 1 laptop and tablet market, in terms of screen, display technology, compactness and mobility, the device has to compromise with storage and battery capacity. The growing consumer demand for large capacity batteries and high storage is somehow restraining the growth of the 2 in 1 laptop market.
- By product: the 2 – in – 1 laptop market was led by screen size 13.3 inches and was valued at 369.5 million and was expected to reach 756.2 million in 2016.
- By application/end user: the 2 – in – 1 laptop market was led by commercial in 2017 with market value of USD 1502.4 million and is expected to reach 3255.5 million in 2022.
The prominent players in 2 in 1 laptops market are – Dell, Inc. (U.S.), Apple Inc. (U.S.), Microsoft Corporation (U.S.), Samsung Group (South Korea), Sony Corporation (Japan), HP (U.S.), Lenovo Group Ltd. (U.S.), Acer Inc. (Taiwan), AsusTek Computer Inc. (Taiwan), Toshiba Corporation (Japan) and Razer, Inc. (U.S.), among others.
2 in 1 Laptops Global Market- Segmentation
The market is categorized as product type on the basis of screen size. The 2 – in – 1 laptops generally come in screen size ranging 10 inches to 16 inches. Some of the professional and special purpose devices come in either the smaller size or larger size. The size of the screen is a major factor that affects the resolution and display quality, compactness and battery usage.
The 2 – in – 1 laptop is getting popular each day with the increase in the technology and thus holds many of the application in personal usage, corporate usage, manufacturing units, hotels and restaurants, education and much more. These are categorized into personal and commercial applications which include all of the above-mentioned end users.
The growth of detachable laptops in North America includes the factors such as; growing adoption of cloud technology and connected space, making it easy for the consumers to detach the laptop at one application and use it for another application. Another factor that lead the growth of detachable laptops is growing demand of rugged detachable laptops for security, manufacturing, police, fire, and many enterprise professionals.
Japan houses many of the key players in the detachable laptop segment. Japan is one of the most advanced countries in the Asia pacific and also houses many of the semiconductor and electronic component manufacturing companies. The major factor that drive the growth of detachable laptop in Japan is its application in schools, universities and colleges. Also, most of the world’s laptops are exported from Japan.
- June 2017 – Samsung Notebook 9 Pro, a laptop line the company announced this week at Computex that includes S pen stylus.
- Dec. 2017 – Dell launched ‘world’s first’ 17in 2-in-1 with Intel 8th-gen CPU
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