Asia Pacific Organic Baby Food Market is expected to grow at the CAGR of 6.58%. The growing demand for organically produced foods is growing rapidly which is influencing higher demand and use of organic baby food. Evolving consumer buying habits, growing consumers concerns regarding health, the environment, and animal welfare, along with their willingness to pay premium price for healthy food is fuelling the demand of organic baby food market in Asia-Pacific region. The presence of organic food & beverages has increased over the years in conventional food supply chains due to the development of private labels and growing interest of large retailers such as Wal-Mart and Tesco to sell organic products.
Organic baby food is nothing but soft, and easily consumable food, other than breast milk or infant formula which comes in diverse formulation and multiple varieties and tastes. It is considered as total or partial substitute for breast milk for infants or toddlers of under two years and helps in baby’s growth and initial body development. Organic baby food is prepared and processed without synthetic fertilizers or pesticides and don’t contain any artificial flavors, colors or preservatives.
Food traceability is gaining acceptance among the consumer in the developing nations of Asia Pacific. Organic baby food is extremely relevant to food traceability trend where parents of new born are extra cautious about their baby’s health and want to know where the food is coming from, in order to avoid pesticides or antibiotics and go for ‘free from’ food products to maintain a healthy lifestyle for their infants right from their infancy.
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Major Key Players:
This report includes a study of strategies used in the market, mergers and acquisitions in juice concentrate, multiple product launch by organic baby food market players. It further includes product portfolios and developments of leading major players which includes
- Danone S.A. (France)
- Hero Group (Switzerland)
- Abbott laboratories (U.S.)
- Kraft Heinz Foods Company (U.S.)
- Nestle S.A. (Switzerland)
- Hain Celestial Group (U.S.)
- Bellamy’s Australia (Australia).
The market players have increased their level of investment in research to identify right formulation and to improve product functionality in order to capture lion’s share and create brand recognition in organic baby food market. Manufacturers indulge in maintaining transparency and allow food traceability in order to manage and mitigate risk and lowering the impact of recalls and lowering liability costs. The Asia Pacific organic baby food market is segmented on the basis of product type, ingredients, distribution channel and country of organic baby food.
The Asia Pacific Organic Baby Food market is segmented into China, India, Japan, Australia, New Zealand, Indonesia and rest of the Asia Pacific. Among these, China is projected to retain its dominance throughout the forecast period. Robust economic growth, rising urbanization, explosion of in the middle class population are the significant factors of the growth of organic baby food in China. However, India is projected to register a healthy CAGR over the forecast period. The growth is contributed by the increasing per capita disposable income and growing awareness of organic food among the consumer.
- China is estimated to retain its dominance throughout the forecast period and to grow at a substantial CAGR of 12.01%. Increasing birth rate coupled with the evolving awareness of organic food is anticipated to fuel the sales of organic baby food in China during the review period.
- Organic baby food manufactures find a massive opportunity in the India, China and ASEAN countries. Key players are emphasizing to augment the distribution channel in the untapped market in order to upsurge the customer base.
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Organic baby food market has been segmented on the basis of product type such as ready to eat, milk formula, dried foods and others. On the basis of ingredients, organic baby food market is segmented into grains & cereals, dairy, vegetables, fruits, meat. On basis of distribution channel, organic baby food market is segmented into store based, non-store based. Store based segment also can be sub segmented into hyper markets, food specialist, convenience stores and others.
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