Biscuits Market is driven due to rising globalization, increase in disposable income and demand for convenience food and sedentary lifestyle. Increasing health concerns amongst people is also driving healthy biscuit segment. Availability of different flavors and consumer oriented advertisement will continue to support the market in upcoming years. Organic and sugar free biscuits are becoming popular in different age groups.
Biscuits which are fortified with fibers are in high demand among health cognizant consumers. In common wealth countries glucose biscuit is consumed at higher rate. Biscuits is at a higher value and production level than that of other bakery product. APAC is emerging market, major key players have started to invest in this growing regions. To target all type of class, brands have launched premium range which are being sold online. Countries like China, India biscuits are consumed as snacks during tea time and breakfast time. India is known to be the second largest manufacturer of biscuits, the first being USA.
The strategic adoption of companies for promoting their products cross promotional tactics such as celebrity endorsement their product and intelligent marketing through advertisement is also supporting the growth of biscuits market. Hence, the biscuit market is expected to grow at CAGR of 5%.
Growing and toughening retail network is expected to be the major driving force for the Switzerland and other European biscuits market. Systematized retailing and promotion and effective branding by suppliers is projected to open new market openings for the biscuits market in Europe. Growing capital investments is the key driver of the retail segment. The existing well established chocolate market in Switzerland has been supporting for the new product line introduction of biscuits. Increase in number of mergers and acquisitions has resulted in the consolidation of the biscuits market in the Western European region.
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Major Key Players:
This report includes a study of strategies, of major market players. It includes the product portfolios, developments of leading major players such as Parle (India), Britannia (India), Cadbury (U.K.), CEEMEA (U.K.), Nestlé (Switzerland), Burton’s Foods Ltd. (U.K.), Lotus Bakeries NV (Belgium), United Biscuits (U.K.), Walkers Shortbread Ltd (U.K.) and Kellogg Co (U.S.)
Reasons to buy:
- The study includes detailed market analysis of biscuits market encompassing its macro and micro-markets
- It covers market segmentation by major ingredients, category, product type, source and region
- In addition, it will provide key findings that will help the companies to improve profitability by using supply chain strategies, cost effectiveness of various products mentioned in the report
- The data used in the report is primarily based on primary interviews with the major producing companies and industry experts and also supported by authentic industry data from secondary sources
- It helps in identifying region-wise major suppliers and understand consumption patterns
- The report will provide useful and premium insights that will support in investments for biscuits consumption and allied companies providing details on the fast growing segments and regions
- Secondary data reveals that the sweet biscuits exports is projected to grow more than 2% annually post the year 2022
- The top 5 exporters of sweet biscuits are Germany, Netherlands, Belgium, U.K., Mexico and Canada
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- Retailers, wholesalers
- E-commerce companies
- Traders, Importers and exporters
- Biscuits manufacturers
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