Enterprise Video Market Global Market – Overview
Enterprise video market is gaining traction nowadays, as communicating with co-employees for implementation of any new policy or announcement of any changes and taking feedback becomes very essential in order to increase the efficiency of the organizations. Effective coordination between the global center and a regional center plays very vital role when company is in process of growth and enterprise video system helps the personnel to vitally communicate with each other without making any physical presence. According to a recent study report published by the Market Research Future, The global market of Enterprise Video Market is booming and expected to gain prominence over the forecast period. The market is projected to demonstrate a spectacular growth by 2022, surpassing its previous growth records in terms of value with a striking CAGR during the anticipated period (2016 – 2022).
The major growth driver for the enterprise video market is the rise in adoption of cloud technology and demand for video as a device to enhance communication and association across enterprises. However, network connectivity and technical difficulties and concerns over the security of video content are the restraining factors in the market.
Enterprise video technology enables organizations through features such as on-demand video and flexibility in remote working conditions. Enterprise video technology comprise of factors such as collaborative techniques in an organization’s functioning. The latest advancement in enterprise video technology such as superior video codec, web based real time communication, captioning, indexing & transcoding and aggregation are expected to boost the demand for enterprise video market.
The study indicates, the area of opportunity in the enterprise video market is the video collaboration, including the integration of videoconferencing and streaming across the enterprise for both acquisition and distribution.
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November 16, 2017 – Kaltura Inc., a leading provider of video technology platform, announced highlights from its latest State of Video in the Enterprise. The research looks at the value organizations place on video and demonstrates the importance of video communications skills for today’s workforce. The survey also finds that employee-generated video content is expected to become an important business tool within the next three years.
April 19, 2017 – IBM Acquires Ustream to Propel Cloud-Based Video Services across Industries. With several cloud video acquisitions in tow, the company also announced it was forming a new cloud video services unit. The internet broadcast outfit will join IBM’s new Cloud Video Services division for live and on-demand video with “consistent delivery across global industries.” Ustream targeted business customers to flex its streaming muscle, including live CES coverage for a few big name companies at this year.
May 25, 2017 – Zoom Video Communications and Polycom, Inc., leaders of high quality video conferencing experiences, announced the Zoom Connector for Polycom, a new solution that gives customers more choices in how they collaborate by combining the benefits of Zoom’s popular cloud-based video communications with Polycom’s powerful video experiences.
The prominent players in the of Enterprise Video Market are- Kaltura Inc. (U.S.), Rimage Corporation (U.S.), Cisco Systems, Inc. (U.S.), International Business Machines (U.S.), Verizon Communications, Inc. (U.S.), Microsoft Corporation (U.S.), Polycom (U.S.), Avaya Inc. (U.S.), Wistia Inc. (U.S.). Some others players in this market are- Anvato, Vimond Media Solutions, Ustream, Kollective among others.
Enterprise Video Market Global Market – Segmentation
The enterprise video market can be classified into 4 key segments for the convenience of the report and enhanced understanding;
- Segmentation by Type: Comprises video conferencing, video content management and webcasting.
- Segmentation by Deployment: Comprises Cloud, hybrid and On-Premise
- Segmentation by Application: Comprises knowledge sharing & collaboration, corporate communications, training & development, marketing & client engagement
- Segmentation by Organization Size: Comprises small and medium enterprises and large enterprises.
- Segmentation by End-User: Comprises Media & Entertainment, IT & Telecommunication, Healthcare, Retail & Consumer Goods, Manufacturing, BFSI, and others.
- Segmentation by Regions: Comprises Geographical regions – North America, Europe, APAC and Rest of the World.
Enterprise Video Market Global Market – Regional Analysis
North America is dominating the global Enterprise video market with the largest market share and therefore accounting for astronomical amounts and is expected to grow over its previous growth records by 2022. The presence of global players give this region a competitive advantage whereas countries such as U.S. and Canada support the market growth by adopting the enterprise video solution in very high amount. Europe stands as second biggest market due to the growing healthcare and BFSI sector whereas Asia-Pacific has emerged as fastest growing market due to growing communication service industry in the developing countries. Economies from developing countries such as India, China, Japan, and Australia is driving the enterprise video market in Asia-Pacific region.
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Enterprise Video Market Global Market – Competitive Analysis
The market of enterprise video market appears to be highly competitive. To maintain their market position and to drive the market growth, various dynamic and diversified international organizations, domestic organizations and as well as new entrants form a competitive landscape. Market leaders are innovating continuously and increasingly seeking market expansion through various strategic mergers and acquisitions, innovation, increasing investments in research and development and cost-effective product portfolio. Major players are investing on internal R&D and, most of all, in acquiring other firms.
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