Houston, TX – Feb 22, 2018 – Lead Optimize Outsourced Marketing (formally Lead Optimize LLC) has always been focused on helping small businesses increase their sales and recently, owner Chris Denny decided to focus their services even more sharply on the core online marketing services that deliver the “biggest bang for the buck” for small businesses.
Founded in 2008 from his home office, Lead Optimize was initially a “full-service marketing agency” that offered just about any marketing service including website design, online marketing, print mail campaigns, copy writing, press release distributions, ad design, video production, and more. Chris’ concept was to bring all the capabilities of a big company’s marketing department to any small business. Chris explains, “It’s so hard to scale the ‘we do it all’ approach and maintain quality and I have found over the years that 90% of small businesses consistently get the biggest return on their marketing dollars from a relatively small set of online marketing services. Now we’re one hundred percent focused on those core services and have bundled them into all-in-one online marketing packages.”
All-In-One Online Marketing for Small Businesses
The new online marketing packages start at $395/month and include search engine optimization (SEO) for desktop, mobile, and voice search; listings in Google, Bing, and Yelp; directory citations; website hosting, security, and management; Email newsletters and lead nurturing; and much more. Larger packages include Facebook and/or Google Adwords ads campaigns and content generation.
Websites Optimized for Voice Search
Worth noting from the list above is that Lead Optimize optimizes websites for voice which Chris sees as just another way they stay ahead of the competition and keep their customers ahead of the curve. In short, they include elements in their customers’ websites so that when someone does a voice search via Google Home, Amazon’s Alexa, or a mobile device their customer’s website is more likely to provide the answer or be included on the list of results. Chris describes their dedication to keeping their customers at the forefront of online marketing technology saying, “We’ve always tried to make sure our customers have the latest elements built into or, at least considered into, their websites and marketing. I love it when a current customer calls to ask if we can do something and I get to respond with, ‘you’ve already got that.’”
Focused on Small Business Marketing
Lead Optimize’s customers are typically businesses with yearly sales in the $500K to $15M range who appreciate the value of the high-quality, all-in-one online marketing packages they offer. Businesses in this range typically understand the need for consistent and professional marketing and lead generation but don’t have the time to do it themselves or the budget to hire an employee for it. This is Lead Optimize’s sweet spot because they can provide comprehensive online marketing for somewhere in the neighborhood of 20 to 50% of what an in-house employee would cost.
Sticking to the Mission: Help Small Businesses Grow
Interestingly, brand new startups don’t usually hire them because, frankly, Chris often talks them out of it. He admits that in these cases he may be the worst salesperson for his own company but prefers to stick with his mission of helping small businesses grow. “We do have great prices on professional, optimized websites and every small business needs that. A custom small business website with initial technical SEO built in is only fifteen hundred bucks, which is a great value since most low cost websites aren’t optimized to do well on search engines. I always offer that website deal to new businesses because they need an effective website but, otherwise, many local small businesses startups – especially the single owner bootstrapped ones — should spend their time and money out networking. Most of them should join chambers of commerce and industry groups and get a bunch of face time to get those first customers. That’s almost always the best way they can use their money and time. They’ll also learn a lot that way. Still, many small business owners don’t want to do that and that’s fine. We can help them. Our marketing packages have always been a great value but our new, restructured packages take that vale to a whole other level.”
You can learn more about Lead Optimize’s small business online marketing packages on their website at https://LeadOptimize.com
Company Name: Lead Optimize, LLC
Contact Person: Chris Denny
Address:507 N Sam Houston Pkwy E Suite 588
Country: United States