Ashley Kayla Rocks the Makeup World with Squid Ink Cosmetics

Manchester, New Hampshire – In the span of two short years, 24 year-old entrepreneur Ashley Kayla has succeeded in building herself a thriving makeup business from the ground up. The recent launch of her new website,, features Ashley’s first product, The Parallelogram Palette, a high quality eyeshadow palette containing her favorite colors to use.

The reaction to Ashley’s new palette has been overwhelmingly positive.

“I think people like it so much because it’s inexpensive, but performs like an expensive palette,” Ashley explains.  “It’s also a lot of fun to use, and provides a variety of options in your makeup routine.

“The names and mathematical nature of the palette originates from the concept of how most makeup is applied in shapes and to different parts of the face to create symmetry, as well as light and shadow.”

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Ashley has always been fascinated with makeup. She started posting on Instagram just for fun in December of 2015.

“At that time I was only a beginner,” she says, “but I was always learning by watching others and looking at tutorials online, so I consider myself self-taught.”

As her skills progressed, Ashley started posting photos of her own eye makeup, which attracted hundreds of ‘likes’ and positive comments. From there she began filming videos of how she created her unique eyeshadow looks. Some of the videos took off and went viral. The more videos she posted, the more followers she gained. And Ashley now has an impressive 82 thousand followers on Instagram alone.

As her followers multiplied, Ashley caught the interest of various cosmetic companies.

“They would send me products to try in hopes of me wearing their product in a video,” adds Ashley. “This helped me become quite familiar with many cosmetic products. I tried tons of brands and palettes, and became quite familiar with what formulas and products work better than others.”

With eye makeup being her favorite type of makeup, Ashley wanted to create an eyeshadow palette of all her preferred colors. She wanted something high quality, pigmented, creamy, and blendable, and spent over a year creating unique packing and getting all the eyeshadow shades to her liking.  She was also determined to find a manufacturer in the U.S. who could formulate her shadows so that they would be of premium quality and from a trusted source.

Ashley has uploaded a number of eye tutorials to her website for people to follow along with when they get their palette. And in the near future, this remarkable young business woman plans on adding to the Squid Ink Cosmetics line with some fun colored eyeliners, brushes and more eyeshadows.

For more information, visit the website at, and follow Ashley on:

Instagram: @AshleyKaylaMakeup @squidinkcosmetics

Snapchat: @ashleyakayla

Facebook: @AshleyKaylaMakeup @SquidInkCosmetics

Media Contact
Company Name: Squid Ink Cosmetics
Contact Person: Ashley Kayla
City: Manchester
State: NH
Country: United States