Canadian Prime Minister Justin Trudeau pleased to bless newly formed league.
Cricket Canada becomes first Associate member to set in motion the creation of T20 franchise league in the lucrative North America market.
India’s Mercuri Group acquires Master License Agreement to manage the league with Cricket Canada.
New Delhi – 23 February, 2018 – Cricket’s original home was always Canada because the sport was first played there. In fact the first-ever international cricket match also featured a Canadian team against United States way back in 1844.
Cricket was also the first sport adopted by Canada as a nation. Hence it was only natural that cricket finds its way back to its original home in a big way.
On Thursday first signs of the same emerged when Canada’s very own first franchise-based Twenty20 league, Global T20 Canada, was announced in the Indian National capital. The league is set to take off from July this year at three venues in Toronto, marking cricket’s homecoming in a big way.
The league is conceptualised, designed, developed and managed by Mercuri Group with Cricket Canada, the official governing body for the sport in the country. The league has also gained official sanction of the International Cricket Council (ICC). With this announcement Cricket Canada becomes the first Associate member of the ICC to set in motion a Twenty20 franchise league in the lucrative North America market.
Canada Prime Minister Justin Trudeau, in the final leg of his official Indian trip, participated in a promotional cricket event at a school in the Indian capital on Thursday Prime Minister Trudeau signed a bat wishing the Global T20 Canada all the luck on the sidelines of his visit to the school.
The Global T20 Canada will kick-off in July with the following salient features:
- Six franchises drawn on geographical lines, with the possibility to include two-three more teams in the coming years
- To be played at three venues: Toronto Cricket Skating and Curling Club, Sunnybrook Park, Maple Leaf Cricket Club
- Four Canadian local players in every squad, with the rest being international players
- A high-powered Cricket Advisory Board to be formed made up of eminent former players
Cricket Canada has entered into a 25-year Master Licensing Agreement with Mercuri Talent Management Pvt Ltd. This agreement covers not just the Global T20 Canada, but also investment in developing the grassroots for the sport in the country.
The agreement among other things covers the following:
- Development of National High Performance Centre
- Setting up of regional High Performance Centres
- Investment in youth cricket and development tours around the world
- Setting up of a world class cricket stadium in Toronto
- Support the development of a Canada team that can qualify for the 2023 World Cup
Further details about the league will be announced in the second week of April 2018.
Cricket Canada president Mr Ranjit Saini said: “Twenty20 Major League Cricket has the potential to change Canadian cricket forever. It is a great challenge and Cricket Canada is ready to deliver a resounding success. Canada is a great sporting country and event hosting and management skills exist in abundance. This event will not only be a great cricket experience, it will also help grow our tourism potential as a nation.”
Founder and Group CEO of Mercuri Group, Mr. Sriram Bakthisaran stated: “We are absolutely delighted to partner with Cricket Canada to contribute directly to the success of cricket in Canada. Cricket is coming back home and we are only too delighted to play a part in it. We have a long-term vision and that also includes aiding in the development of a world class Canadian national side. So it is not just about the league, but about the all-round development of the sport.”
About Cricket Canada
Cricket Canada is the National Sports Organisation for Cricket in Canada and a member of the Canadian Olympic Committee. Formerly named the Canadian Cricket Association (Established 1892), the organisation is presently represented by nine provincial boards operating respectively in Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland and Labrador, Nova Scotia, Ontario, Prince Edward Island, Quebec, and Saskatchewan. The Cricket Canada’s Men’s team participates in the ICC High Performance Program and qualified for the 2011 ICC Cricket World Cup hosted by India, Sri Lanka, and Bangladesh. It had previously qualified for the 1979, 2003 and 2007 ICC Cricket World Cups The U19 side successfully qualified for the 2018 ICC U19 Cricket World Cup that took place in New Zealand in January 2018. The Women’s and U15 sides regularly participate in international competitions within the ICC Americas Region. Cricket Canada manages the CC KIDS program which exposes Cricket at the grassroots level. In 2009, over 20,000 children throughout the country played cricket in both school and community based development programs.
About Mercuri Talent Management Pvt Ltd
With operations in the Americas and India besides the Caribbean Islands, Mercuri today is fast expanding and spreading its tentacles in various unchartered territories. Mercuri’s key focus areas are the domains of Technology, Media, Entertainment and Sports. Mercuri has an enviable track record of having managed some of the top superstars and sports teams in the world. Mercuri’s primary focus has been in cricket all along, though we have rich experience in tennis and Formula One too. We have managed the commercial interests of India’s legendary sports icons namely Leander Paes and Narain Karthikeyan. Mercuri has the wherewithal to pull off any large format long-term sports and entertainment properties. Mercuri also has extensive knowledge and expertise in the area of Sports Infrastructure development having serviced several government-sponsored projects in India.
Company Name: Mercuri Group
Contact Person: Chandresh Narayanan