Global Flavored Milk Market 2016-2024: Industry Growth Drive By Consumers Seeking for Taste, Convenience and Nutrition Values

Global flavored milk is the second largest consumed liquid dairy product after white milk, growing from 17.0 billion litres in 2012 to 19.6 billion litres in 2016. Developing countries are the major demand generators amidst the rising number of new flavored milk portfolio and health focused products. In 2016, the average person globally consumed 34.7 litres of white milk, compared to 2.8 litres of flavored milk, according to our research. Growth opportunities will be most prominent in developing countries, where economic growth, rapid urbanization and rising disposable incomes are aiding to propel the overall flavored milk consumption. For instance, demand for flavored milk in China witnessed growth rate of 9.9% (CAGR) to reach 4.2 billion litres between 2009 and 2012.

While demand for flavored milk is estimate to rise across globe, demand in developing countries, particularly across Asia Pacific and Latin America is all set to outpace the consumptions in developed countries of Europe and North America, highlighting emerging countries as the growth engine for the flavored milk market. Further, On-the-go lifestyles in developing countries of Asia Pacific have triggered amplified consumption of ready to drink milk, including flavored milk consumed by kids, teenagers and young adults. Roadside kiosks and convenience stores is further supplementing the growth of flavored milk market in these countries.

Global Flavored milk Market Outlook, 2016-2024” covers the present ground scenario and future opportunity prospects for the market players to analyze the target markets across the globe. Moreover, competitive analysis includes the in-depth analysis of the major players and leaders in flavored milk industry. The market study conducted on the basis of primary as well as secondary research where the analysts fragment the data from various databases such as Bloomberg, Factiva, Owler and others.

Global flavored milk market growth drivers report and the segmentation can be classified on the basis of:-

  •      Based on Flavors
    • Chocolate
    • Vanilla
    • Butterscotch
    • Strawberry
    • Others ( Coffee, Hazelnut)
  •       Based on Packaging
    • Paper-based (cartons) Packaging
    • Plastic Packaging
    • Glass Packaging
    • Metal Packaging
  •     Based on Distribution Channel
    • Online Channel
    • Offline Channel
  •     Based on Geography
    • North America (U.S. & Canada) {Market Size (USD Billion), Growth Analysis (%) and Consumption (Liters)}
    • Latin America (Brazil, Mexico & Rest of Latin America)       {Market Size (USD Billion), Growth Analysis (%) and Consumption (Liters)}
    • Europe (The U.K., Germany, France, Italy, Spain, Poland, Sweden & RoE) {Market Size (USD Billion), Growth Analysis (%) and Consumption (Liters)}
    • Asia-Pacific (China, India, Japan, Singapore, South Korea, Australia, New Zealand, Rest of Asia) {Market Size (USD Billion), Growth Analysis (%) and Consumption (Liters)}
    • Middle East & Africa (GCC, South Africa, North Africa, RoMEA) {Market Size (USD Billion), Growth Analysis (%) and Consumption (Liters)}

Market Trends, Drivers and Challenges

Introduction of innovative product, attractive packaging and new variety of flavors is gaining consumer’s interest and increasing the consumption of flavored milk across the globe. Flavored milk in portion packs, particularly of 200 ml and below is the major packaging form which is gaining huge traction owing to convenience while traveling. Cartons have progressively become the conventional packaging for flavored milk, accounting for 61% of flavored milk packaging in 2016, up from 46% in 2012. Taste is also the major driving factor for the flavored milk consumers. Consumers are always seeking to explore new things and that’s creating a significant demand for new essences and taste experiences among consumers. It’s also generating considerable opportunities for dairy companies to innovate and to make their flavored milk products stand out from the wide range of beverages in the market.

“Global Flavored milk Market Report” has been prepared based on an in-depth market analysis from industry experts. The report covers the competitive landscape and current position of major players in the market space. The report also includes porter’s five force model, SWOT analysis, company profiling, business strategies of market players and their business models. Global flavored milk market report also recognizes value chain analysis to understand the cost differentiation to provide competitive advantage to the existing and new entry players.

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