Clickstream Analytics Market – Overview
Advent of social media has bought about significant increase in the types of analytics that can be carried out to determine the effectiveness of social media strategies that are executed. Market Research Future which concentrates on market reports linked to the Information and Communications Technology sector amongst others lately issued a report on this industry. The sector is estimated to reach revenues worth USD $1.3 Billion by the year 2023 while developing at an 11 per cent CAGR between the year 2017 and 2023.
Clickstream analysis has grown significantly in the past few years due to the development of social media. Businesses have rapidly increased their presence on social media and this has necessitated the need for tools that can generate quantifiable business results. Digital media organizations have been instrumental to the growth of the market as they are one of the major users for the market. The intensification of e-commerce activities have been crucial to the development of the market.
Dec 2017 Heap Analytics is revolutionizing the Clickstream and web analytics markets as they are by now mature. The company delivers a cloud-based analytics SaaS analytics service that prepackages the essential integration to track every customer swipe, tap, and click through web and mobile devices. The company which is four years old has 6000 customer strong base for its free and paid services.
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Global Competitive Analysis
The industry’s significant transformation due to the rapid development pace has led to experimentation with many plus points. The competitors in the industry are trying to increase their market share to a considerable size by the effectual employment of their major resources to start growth transformations which can be long lasting. This approach has allowed for trends which are linked to development and are notably volume driven. This has led to enhancement of varied ranges and product forms. The industry’s long term growth can be utilized upon by constant ongoing process improvements and sustaining financial fluidity to spend in the best strategies when they are available.
The main players in the Clickstream Analytics Market are IBM Corporation (US), AT Internet (US), Adobe Systems (US), Oracle Corporation (US), Google (US), Microsoft Corporation (US) and SAP SE (Germany) to name a few of the contenders in the market.
The clickstream analytics market has been divided on the categories of type, services, end users, application, deployment and region.
By Type: Services, software and others
By Services: Managed services, support and maintenance, deployment and integration and professional services consulting services
By End-User: Retail and e-commerce, BFSI, government, telecommunications and IT, energy and utilities, media and entertainment, travel and hospitality, transportation & logistics and others. The IT and telecommunications have a significantly regular usage level and will also show a positive development rate in the forecast period.
By Application: Website/application optimization, Click path optimization, traffic analysis, basket analysis and personalization, and others
By Deployment: On premises and on demand
By Region: Europe, Asia Pacific (APAC), North America and the Rest of the World (ROW)
Clickstream analytics market has enormous growth scope in the eCommerce sector with a vast amount of consumer data along with implementation of mobile technology providing several digital touch points. On-Premise solutions are more readily being adopted as compared to on demand.
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Detailed Regional Analysis
The clickstream analytics market’s region wise study includes regions such as Europe, North Americas, Asia Pacific and Rest of the World. Technological breakthroughs and early implementation of web analytics solutions in ensuring the simplicity of clicking and browsing the leftover page that is saved in the system for use in future has motivated the sector of clickstream analytics in the North American market and is assessed to control the main share of the clickstream analytics market. The report’s findings have concluded that the European region is also demonstrating reasonably good development in the clickstream analytics sector. The countries in the Asia-Pacific region like Japan, China and India are demonstrating positive signs for the highest points in the forecast period as the adoption rate of clickstream technology are enormous in these countries.
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