Wearable medical devices have now gained popularity from last few years owing to their increasing use among the health-conscious people and technological penetration in various regions across the globe. Heart rate monitors are of two types namely, wearable and non-wearable devices. Chest strap, wrist strap, and strapless devices are wearable heart rate monitors. These devices have an embedded sensor which continuously keeps a check on the heart rate of a person during various physical activities as well as when the body is at rest. Key players in the market are tapping new regions in the developing economies across the globe to take a hold of the markets. The global heart rate monitors market is driven by increasing prevalence of cardiovascular diseases and diabetes, rapidly developing technology, and increasing geriatric population across the globe, which has fueled the growth of the market.
According to the World Health Organization, diabetes is a major risk factor for cardiovascular diseases whose prevalence is found to be increased tremendously across the globe. The WHO stated that 422 million people across the globe are suffering from diabetes. The high cost of wearable heart rate devices may restrain the growth of the market over the assessment period.
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Some of the major players in this market are Apple (U.S.), Garmin Ltd.(U.S.), Visiomed Group (France), SAMSUNG ELECTRONICS Co. Ltd. (South Korea), Nike (U.S.), Fitbit Inc. (U.S.), Mio Global (South Korea), Beurer GmbH (Germany), Omron Healthcare (Japan), Inc., LG Electronics (South Korea), nu-beca & maxcellent co. (Taiwan), Motorola, Polar Electro (Finland), TomTom International BV (The Netherlands), Motorola Solutions, Inc. (U.S.), Sony (Japan), and others. Other players are SUUNTO (Finland), MYZONE (U.S.), Wahoo Fitness (U.S.), Moov Inc. (U.S.), Nokia (Finland), Bragi (Germany), Jabra (Germany), Decathlon (France), and Scosche Industries. (U.S.)
In the Americas, the market exhibits tremendous growth owing to an extensive use of heart rate monitors by the people and healthcare providers in hospitals and clinics. The U.S. is the largest market in the Americas owing to increasing patient population suffering from chronic diseases such as cardiovascular diseases and diabetes. The key players are engaged in product differentiation and geographical expansion to maintain their position in the market.
Europe is the second largest market followed by Asia Pacific. In Europe, the market shows growth opportunities in Germany, the U.K, and France. This growth is due to increasing availability of funds for research and development activities and rising prevalence of diabetes. Strong government support and high healthcare expenditure are driving the growth of the market.
Asia Pacific is the fastest growing market owing to increasing prevalence of diabetes and obesity and high geriatric population in developing regions such as India, China, and Japan, Additionally, increasing demand for technologically advanced wearable medical devices such as smartwatches and chest strap is further boosting the market growth. Moreover, increasing government support and presence of huge opportunity in medical device industry have together fueled the growth of the market in Asia Pacific region.
In the Middle East & Africa, the market exhibits steady growth owing to an increasing demand for healthcare services and positive growth of healthcare industry. The Middle East & African market is governed by increasing availability of tertiary healthcare services and growing awareness about cardiovascular diseases. In Africa, the market shows steady growth due to the limited availability of medical facilities, demand for primary care services, and poor economic condition in the African countries.
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According to the WHO, in 2015, over 17.7 million people died from cardiovascular diseases, representing 31% of all global deaths. It also stated that, in 2015, 82% of the total deaths occurred were in the low- and middle-income countries. The global heart rate monitors market is expected to show significant growth during the forecast period owing to the increasing prevalence of various heart diseases, and growing trend of using wearable heart rate monitor such as smartwatch among the adults. However, the high cost of wearable heart rate monitors restrains the growth of the market across the globe.
The global heart rate monitors market has been segmented on the basis of types, application, and end users. On the basis of the types, the global heart rate monitors market is segmented into wearable and non-wearable devices. The wearable devices are sub-segmented into chest strap, wrist strap, and strapless. Non-wearable devices are sub-segmented into analog and digital. Based on the application, it is segmented into sports, medical, and others. On the basis of the end users, the market is segmented into hospital & clinics, sport medicine centers, professionals, individuals, and others.
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