Microsoft Corporation developed a software known as Microsoft Azure that has enabled customers by helping them make better, data-based decisions. It simplifies data with visualizations that provide context and insights. It also integrate analytics in the application to deliver business intelligence (BI) in real time. IBM is also a prominent player in offering embedded analytics service. With IBM embedded analytics software. Embedded analytics solutions from IBM provide users with platform to expertise their domain through valuable insights that drive competitive differentiation, and keeps costs competitive and maintains margins.
The regional analysis of embedded analytics market is being studied for regions such as Asia Pacific, Americas, Europe and Rest of the World. North America region accounts for highest market share in embedded analytics market owing to presence of major players in the region and adoption of embedded analytics solution by small and big enterprises. Countries such as US and Canada contributes large amount of revenue in the embedded analytics market in the region. Asia‐Pacific region is expected to be fastest growing region. Enterprises in the region are investing huge in embedded analytical tools to improve business efficiency and productivity and growing embedded companies in the region is boosting the market in the region.
The key drivers of embedded analytics market is increasing data volume from enterprises, usage of self-analytics techniques and increased adoption of modern analytics techniques is fuelling the market. The key drivers contributing to the growth of the managed services are rise in digital information, the need to secure it, increasing trend of bring your own devices, flexibility to match custom requirements, continuous upsurge in dependency over heterogeneous networks, and persistent rise in the complexity of technological solutions.
The Embedded Analytics Market is segmented on the basis of components, application and deployment, organization size and vertical. Cloud solution accounts for highest market share as it helps enterprises by minimizing cost associated with the IT infrastructure. Cloud solution enables enterprise to focus on core business competencies. It provides enterprises with data protection and security, efficiently manage storage and privacy issues, offers data integrity and provides information related to governance and make enterprise legally prepared. Professional service associated with cloud platforms includes selection, deployment and continuous ongoing management of cloud resources.
The Embedded Analytics Market is expected to grow at approximately USD 52 Billion by 2023, at 14% of CAGR between 2017 and 2023.
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Major Key Players:
- Microsoft Corporation (U.S.)
- IBM (U.S.)
- SAP SE (Germany)
- SAS Institute (U.S.)
- Oracle Corporation (U.S.)
- MicroStrategy Incorporated (U.S.)
- Tableau Software (U.S.)
- TIBCO Software (U.S.)
- Birst (U.S.)
- Logi Analytics (U.S.)
Market Research Analysis:
The embedded analytics market in North America region is growing due to high adoption of cloud solutions by enterprise and need to improve information governance in organizations. According to the study, the embedded analytics market will show rapid growth in Europe region. Asia-Pacific market is estimated to be one of the fastest growing market as it is continuously investing into research and development of embedded analytics market and growing analytics trends to attract more users is driving embedded analytics market in the region. Increasing population, and growing IT landscape is boosting the market in the region.
The region is witnessing high adoption of embedded analytics tools by enterprises. Developing countries such as India and China are adopting embedded analytics tools at large scale owing to high amount of data generation from numerous industries. The enterprises are using embedded analytics software to understand market for better business operation that is one of the prime factor boosting the market in the region. By vertical segment, BFSI and IT is driving the embedded analytics market. The region is witnessing high growth in embedded analytics market due to growing technological advancement in cloud, analytics and business intelligence.
Embedded Analytics Market Segmentation:
The embedded analytics market has been segmented on the basis of components, application, deployment, service, organization size and vertical. The cloud based embedded analytics solution provides search filters in terms of website traffic, most popular site and measure campaign performance. Cloud solution enable organization by providing drag and drop function and offers roll-based workflow. The study indicates that growing demand of digitally stored data and cloud computing is driving the on-premise deployment service.
Embedded analytics market for segment on the basis of components, application, deployment organization size and vertical.
Embedded Analytics Market by Components:
- Professional Service
- Managed Services
Embedded Analytics Market by Application:
- Human Resource
- Marketing & Sales
Embedded Analytics Market by Deployment:
Embedded Analytics Market by Organization Size:
- Small And Medium Organization
- Large Organization
Embedded Analytics Market by Vertical:
- IT & Telecommunication
- Energy & Utilities
- Healthcare & Life Science
- Media & Entertainment
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- Investors and consultants
- System Integrators
- Government Organizations
- Research/Consultancy firms
- Technology solution providers
- IT Solution Providers
- Original Equipment Manufacturers
Table of Contents
1 Market Introduction
1.2 Scope of Study
1.2.1 Research objective
1.3 Market Structure
List of Tables
Table 1 Embedded Analytics Market, By Components
Table 2 Embedded Analytics Market, By Application
List of Figures
Figure 1 Research Type
Figure 2 Embedded Analytics Market: By Components (%)
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