InLoop Announces New Client: The Data & Marketing Association

Alexandria, VA – March 19, 2018 – InLoop, an Alexandria-based content curation company, today announced that it has added the Data & Marketing Association (DMA) as a client. InLoop and DMA have partnered to provide DMA members with a new, AI-powered e-newsletter as well as an updated vendor directory.

The new daily e-newsletter, DMA 3D, is powered and curated by InLoop’s artificial intelligence technology that provides a personalized content experience to DMA’s 30k + members. The e-newsletter also features new advertising opportunities and placements for companies looking to connect with DMA members while providing them with more control over the type of messaging they share. 

“The Data & Marketing Association is continually searching for partners that can help us deliver an improved experience to our members,” said Neil O’Keefe, DMA’s SVP of Content & Marketing. “InLoop’s cutting-edge use of artificial intelligence is a perfect fit for DMA and our members, who each work to responsibly leverage data to build one-to-one customer connections at scale. We look forward to continued collaboration to deliver a data-informed product with better and timely content.”

The DMA joins a growing association client roster list at InLoop including the International Association of Business Communicators, The National Association of Home Builders, The Parental Drug Association, and The Association for Manufacturing Excellence.

“We’re a relatively new company, but we’re experiencing quick growth,” says Oren Ahronson, InLoop’s CEO. “We’re dedicated to providing associations with simpler, more technologically advanced solutions to member engagement.”

InLoop plans to continue its expansion into the associations market over 2018.

About DMA (www.thedma.org):

Founded in 1917 and driving the data and marketing agenda for a full century, the Data & Marketing Association (DMA) champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. DMA’s brand-leading membership is made up of over 1,400 organizations that are today’s innovative tech and data firms, marketers, agencies, service providers and media companies. By representing the entire marketing ecosystem—demand side and supply side—and engaging more than 100,000 industry professionals annually, DMA is uniquely positioned to convene and guide the industry to bring win/win solutions to the market, and ensure that innovative and disruptive marketing technology and techniques can be quickly applied for ROI.

DMA advances the data-driven marketing industry and serves its members through four principal pillars of leadership: advocating for marketers’ ability to responsibly gather and refine detailed data to identify and fulfill customer needs and interests; innovating to bring solutions forward to the data & marketing ecosystem’s most vexing challenges; educating today’s members of the data & marketing ecosystem to grow and lead marketing organizations in the ever-increasing omnichannel world; and connecting industry participants to stay current, learn best practices and gain access to emerging solutions through &THEN – the largest global event for data-driven marketing – and DMA’s portfolio of other live events.

About InLoop

InLoop is a content curation platform designed to engage association members through a personalized content experience.  We leverage human and artificial intelligence to source highly relevant, third-party content that is 100% customized to an association’s audience segments.

Media Contact
Company Name: InLoop
Contact Person: Betty Tekle
Email: bettyt@inloop.com
Phone: 703-879-4309
Address:2731 Mt. Vernon Ave., Suite A
City: Alexandria
State: VA 22301
Country: United States
Website: http://www.inloop.com/