The study indicates that the eye tracking data also offers an in-depth look into the minds of consumers. The video data devices which is embedded with eye tracking can captures the dynamic environment such as home, office, or multiple screens. The advanced eye-tracking technology allows to understand the human behavior which will optimize the opportunities for any company to strategize their marketing analyzing the customer behavior. The eye tracking creates an effective user interfaces and advertisements.
The Eye Tracking market is growing rapidly in the developing countries as it is affordable, non-intrusive and reliable metric of visual processing. The electronic eye tracking consist of camera that records the eye images embedded with the VR headset for the eye movement and positioning. The eye tracking technology will also reduce graphics distortion when rendering VR graphics.
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Major Key Players:
- Facebook Inc. (US)
- Seeing Machines Ltd. (Australia)
- Ergoneers GmbH (Germany)
- Tobii AB (Sweden)
- SR Research Ltd. (Canada)
- PRS IN VIVO (US)
- Apple Inc. (U.S)
- Smart Eye AB( Sweden)
- EyeTech Digital Systems (U.S)
- Lumen Research Ltd. (UK)
According to Market Research Future Analysis, Global Eye Tracking Market has expected to reach USD 1,432 Million by the end of forecast period growing with 29% of CAGR during forecast period 2017 to 2023.
Eye Tracking Market Segmentation:
The Eye Tracking Market has been segmented on the basis of type, application, vertical and region. The type segment includes remote eye tracking and mobile eye tracking. The application segment includes virtual reality, research and human computer interface. The vertical segment includes aerospace, retail, automotive, government & defense and the region segment includes North America, Europe, Asia Pacific and rest of the world.
Under application segment, the mobile eye tracking is being widely used to measure how drivers are affected by a new way of patented advertising on pillars in parking garages.
The regional analysis of Eye Tracking market is being studied for region such as Asia pacific, North America, Europe and Rest of the World. North America is one of the leading region across the world in terms of largest market share in Eye Tracking market. In North America region, the eye tracking is becoming the part of VR API, an open standard under development which is being the support of Oculus, Google, NVIDIA and others.
Europe is expected to grow in the forecast years as the major players such as SMI, is bringing eye tracking technology to both standalone VR head-mounted displays and smartphone. These growing investment by major players in Europe is expected to drive the eye tracking market in the region. APAC region has the highest CAGR due to the technological innovations in the eye tracking devices and reduction in prices of the eye-tracking devices in the region.
Market Research Analysis:
Global eye tracking market, by region has studied in different regions as Americas, Europe, Asia-Pacific and Rest of world. North America is leading with the highest market share as companies are investing in the eye tracking devices. There are a variety of eye-tracking camera options available such as glasses, light eye-trackers, and computer monitor eye-trackers.
Europe is expected to reach at the high peak in the coming years. While, APAC regions has the highest CAGR in the eye tracking market and projected towards the growth in forecast years. In these regions, the advantage of eye-tracking technology has driven the market as it is less expensive, easier-to-use equipment that can be used by marketers to better understand consumer choice behavior.
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- Raw material providers
- Eye-tracking product developers
- Eye-tracking -related associations
- Government bodies
- Technology standards organizations
- Technology investors
- Research institutes
- System Integrators
- Research/Consultancy firms
Table of Contents
1. Executive Summary
2. Research Methodology
2.1. Scope of the study
2.1.2. Research Objective
2.2. Research Process
2.2.1. Primary Research
2.2.2. Secondary Research
2.3. Market size Estimation
2.4. Forecast Model
List of Tables
Table 1 Eye Tracking Market, By Type
Table 2 Eye Tracking Market, By Applications
List of Figures
Figure 1 Research Methodology
Figure 2 Eye Tracking Market: By Type (%)
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