Westport, CT – Accomplished fashion designer Paris Gordon, known for her couture collection, is taking her innovative ready-to-wear women’s line to the next level with her patented SlimChic® liner technology. Her line, PG by Paris Gordon, is designed to empower women around the world to feel and look good with a built-in liner that lifts, smooths, shapes and controls a women’s curves in total comfort.
Sophisticated separates found in the line include a feminine sexy styling which acts as a canvas for the wardrobe, all while slimming the wearer. “They take you back to the last decade!” Gordon says. Worn by many celebrities, including Kate Hudson, Jennifer Aniston, Drew Barrymore, Halle Barry, Anne Hathaway, Angeline Jolie and Countess Luann de Lesseps from RHONY, women from 18-80 are embracing this exciting line. Other clients, such as Khrystyana, currently a contestant on VH1’s America’s Top Model and previous model for the PG line, love to wear the pieces out on the town.
When creating her new line, Gordon’s goal was to create a line that crosses all demographics and body types to truly embrace women’s curves and help them feel empowered. “Body positive is what we’re all about,” Gordon says. “Our clothes give women confidence, while quietly smoothing curves in comfort!”
After life changing events stopped her in her tracks, Gordon was of the belief designing comes from a place of love. “I was heartbroken and decided to take time off to heal,” Gordon states. “I was trying to find a way to hide my noticeable weight gain after my heartbreak and this spawned a need for a slimming upscale garment.”
Quickly realizing there was nothing out there that would suit her needs, she set out to find the perfect fabric and create her dream separates. With a background in high-end apparel, coupled with her passion for technology and an emerging global marketplace, Gordon felt the time was right to merge athleisure, technology and high-end apparel to create the perfect canvas of elegant separates for every women’s wardrobe.
Finding a fabric that said, “glamor, not grunge,” as Gordon notes, she engineered a way to add a slimming liner inside her clothing. “I was determined to smooth out all my lumps and bumps,” Gordon says. “Even after multiple manufactures told me it could not be done, I pushed on and, after 3 + years, achieved my goal of patenting the finished product. This was completely unheard of in the apparel world and resulted in the PG line with my SlimChic® liner attached inside.”
Paris Gordon views her PG line as a “fashion revolution,” combining fashion with technology to create clothing for today’s women, who want to look and feel great. Currently, she’s taking the PG line to the masses, offering it at a deep discount through crowdfunding on her Kickstarter campaign. “My goal was to raise $300,000 to fuel the fashion revolution,” Gordon explains. “I decided it was appropriate to use the technology of the Internet and crowd-fund directly to women to realize my vision. Raising capital through traditional channels also presented multiple #MeTOO nightmares in the past, stories I am going to save for my book one day, Surviving 7th Avenue! LOL!”
“Presenting the brand on KS, with all its features and benefits, is a unique opportunity to educate the consumer,” Gordon states. “We not only get to establish a new customer base but hopefully acquire the additional capital needed for expansion into new styles that complement the classics sold online.” The Kickstarter campaign launched on February 27th and will end on April 4th, making this revolutionary new apparel available to women around the world. Pieces will be priced from $69 – $149 – $229 and available in sizes S-1XL.
“The line is a paradigm shift and women truly have a visceral experience when they try it on,” Gordon says. “Women expect to feel squished or uncomfortable (like traditional spanks) but are surprised and delighted in feeling quite the opposite.”
Customer Mercene, 52 of Wesport, CT, says, “It’s chic and super comfortable, and the versatile styling is perfect for all occasions. I feel like a million.” With PG, now women can have it all and feel empowered along the way.
To join the revolution, please visit Gordon’s kickstarter page at https://www.kickstarter.com/projects/1892860745/join-the-slimchic-fashion-revolution-womens-clothi?ref=user_menu and learn how a patented apparel line is revolutionizing the fashion world.