CRM Analytics Global Market Overview:
The CRM Analytics market is expected to showcase a rapid growth. Customer relationship analytics is referred to application that facilitate organizations by helping them to access their data and modernizes business operation. CRM analytics application can be used in the online analytical processing by using data mining technique. According to a recent study report published by the Market Research Future, the global market of CRM Analytics is booming and expected to gain prominence over the forecast period. The market is projected to demonstrate a spectacular growth by 2022, surpassing its previous growth records in terms of value with a striking CAGR during the anticipated period (2016 – 2022).
The rising concern among enterprises to retain valuable customers and increased competition is expected to accelerate the demand for CRM analytics. Furthermore, increase in volume of data from industries such as BFSI, healthcare and manufacturing is boosting the market growth. The rising need among enterprises to have insights about sales is expected to boost the global CRM Analytics Market growth. CRM analytics offers fact-based information on overall product demand, sales process, pricing effectiveness, and customer price sensitivity, which is anticipated to fuel the global CRM analytics market growth.
Major Key Players:
Salesforce Inc. (U.S.), IBM (U.S.), SAP AG (Germany), SAS Institute Inc. (U.S.), Oracle Corporation (U.S.), Teradata Corporation (U.S.), Accenture PLC (Ireland), Angoss Software Corporation (Canada), Microsoft Corporation (U.S.), Infosys Ltd (India), Infor (U.S.) are some of the prominent players at the forefront of competition in the Global CRM Analytics Market and are profiled in MRFR Analysis.
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19 Jan 2018- IBM and Salesforce has entered into strategic partnership, to leverage the customers using IBM Cloud and Watson services with Salesforce Quip and Salesforce Service Cloud Einstein.
June 15, 2017– Salesforce Inc. has launched the software named Einstein Analytics. Which comprise of advanced analytics, designed using artificial intelligence technology.
CRM Analytics Global Market Competitive Analysis:
The market of CRM Analytics market appears to be highly competitive. To maintain their market position and to drive the market growth, various dynamic and diversified international organizations, domestic organizations and as well as new entrants form a competitive landscape. Market leaders are innovating continuously and increasingly seeking market expansion through various strategic mergers and acquisitions, innovation, increasing investments in research and development and cost-effective product portfolio. Major players are investing on internal R&D and, most of all, in acquiring other firms.
CRM Analytics Global Market Segmentation:
The CRM Analytics Market can be classified into 6 key segments for the convenience of the report and enhanced understanding;
Segmentation by Type: Comprises Sales Analytics, Customer Analytics, Contact Centre Analytics, Marketing Analytics and Web & Social Media Analytics.
Segmentation by Organization Size: Comprises Small & Medium Enterprises, Large Enterprises.
Segmentation by Deployment: Comprises Cloud And On-Premise.
Segmentation by Vertical: Comprises Banking, financial services and Insurance (BFSI), Telecommunications and IT, Retail & Wholesales, Energy and Utilities, Manufacturing, Healthcare and life science, Transportation and Logistics, Media and Entertainment, Hospitality and Others.
Segmentation by Regions: Comprises Geographical regions – North America, Europe, APAC and Rest of the World.
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CRM Analytics Global Market Regional Analysis:
North America region accounts for highest market share in CRM analytics market owing to key industry players such as Salesforce Inc. (U.S.), IBM (U.S.), Oracle Corporation (U.S.), Teradata Corporation (U.S.). It is observed that, the company’s has significant establishment in the local market. US contributes large amount of revenue in the CRM analytics market in the region. Asia Pacific region is expected to be growing at the highest CAGR. The growing BFSI and healthcare industry in the region is expected to boost the market growth.
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