Parental Control Software – Market Dynamics
In the last few years, the usage of internet has increased dramatically. Due to the hike in the number of internet users, the global market for parental control software has gained impetus. According to the report published by MRFR (Market Research Future), this market will register significant growth over the forecast period of 2017-2023.
The children of this age use many internet-assisted devices and this is one of the major growth contributors for this market. In a nutshell, parental control software is an advanced content filtering system that has been devised to allow parents to keep a track of what their children’s watch online. The major purpose of this software is to protect young kids from cybercrimes, violent games, internet addiction and cyberbullying.
The current generation is tech-savvy, owing to this it can be confidently asserted that the global parental control software market will progress tremendously in the forthcoming years. Figuratively, it is expected to generate a revenue of around USD 9.50 billion. During the projection period, the CAGR for the market will be 9.50%.
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Unlimited access to the internet has led to many negative consequences. This can be categorized as one of the chief growth drivers for the market. Children do not completely understand the depth of internet usage and furthermore, they cannot differentiate certain sites like adults while surfing the internet. Hence, parents resort to using this software to save their children from falling prey to online predators.
Additional factors like increased usage of smartphones, rise in the number cybercrime activities across the globe and higher awareness regarding computer and internet amongst the younger generation further work in the favor of the market.
Although, the market may come across a tiny restraint in the form of shortage of information regarding parental control software. However, as the business expands the market will cope with this issue.
The key players in the global Parental Control Software Market include- McAfee (U.S.), Avanquest (France), Bitdefender (Balkans), Verizon (U.S.), CyberPatrol (England), IwantSoft (UK), SaferKid (California), Net Nanny (U.S.), Norton (U.S.), Webroot (U.S.) and Mobicip (U.S.) among others.
The worldwide parental control software has been segmented into three equal parts. They can be listed as below:
- Applications – Educational institutes and residential set ups.
- Device types – Computer and video games, mobile and digital television services.
- Deployment type – Cloud and on-premise.
- Platforms – IOS, windows and android.
The market for parental control software has been successful in making its mark all across the globe. Some of the major areas can be listed as North America, Asia Pacific, Europe and Rest of the World.
Out of all these regions North America accounts for the largest share of the market and sits at the top. The major cause for its expansion in this region is the presence of prominent players in this field. Countries like Canada and Mexico bring in the maximum amount of business for the market. Additionally, this region is also witnessing major technological advancements and is more accepting of smart gadgets.
Apart from this region, Asia Pacific is another area that the market has high hopes of. It will tread forward at an unprecedented rate with an encouraging CAGR during the forecast period.
22nd March, 2018 – A recent update for the industry has come in from Australia. A mobile company named Alcatel just announced that henceforth all its devices will include a dedicated parental control software called ‘Family Zone’. It is basically a cloud-based ecosystem that enables parents to regularize the internet and device access for their little ones.
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