The global Hand Sanitizer Market is anticipated to exhibit significant growth by 2022. Factors such as improved standard of living, increasing awareness among consumers about hand hygiene for the prevention of contagious disease, and development of advanced products can propel the market during the forecast period (2016 to 2022). Additionally, rise in healthcare expenditure and government support can further boost the market growth. Rising efforts from the U.S. Food and Drug Administration (FDA), World Health Organization (WHO), and other organizations towards spreading awareness about hand hygiene can positively influence market growth.
Growing adoption of health and wellness products due to the rising fear of several life threatening diseases such as avian flu, H1N1, Ebola, SARS, and others can boost market growth in near future. Innovation in the sanitizer formulations such as addition of fragrances and development of effective ingredients can create positive outlook for the market. High cases of hospital acquired infections is anticipated to increase the use of alcohol-based sanitizers and boost the market. Alcohol-based sanitizers have rapid rate of evaporation and a high efficiency to kill germs. This factor is likely to bode well for the global hand sanitizer market over the forecast period.
In a recent market development, Lifebuoy launched the Lifebuoy Hand Sanitizer that can be used without water. It consists of ethyl-alcohol that can be used to kill germs without water. The product is said to be effective to eliminate deadly H1N1 virus along with common cold, flu, and other waterborne illnesses. The product contains vitamin E and moisturizers to avoid dryness caused by ethyl-alcohol. The product can be used to prevent both direct and indirect contact with viruses. Direct contact includes shaking hands with person suffering from flu, cold, or any infection. Indirect contact involves diseases caused due to virus or touching items handled by an infected person.
However, health threats of various chemical ingredients used in the production of hand sanitizer products may restrain the growth of the market during the forecast period.
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The worldwide hand sanitizer market can be segment on the basis of type, application, and region. Based on type, the market can be categorized into waterless hand soap, ordinary hand soap, and other hand soap. As per application, the market can be spilt into medical, daily, and other. Geographically, the market can be divided into Europe, North America, Southeast Asia, India, China, and Japan.
North America is one of the largest markets for hand sanitizers. The growth of this regional market can be accredited to growing elderly population and disease vulnerability. High consumer awareness regarding personal hygiene and continuous development of high performance and effective products can further impel the regional market.
Southeast Asia and countries such as China and India, in particular are likely to showcase rapid growth in hand sanitizer market during the forecast period. This growth can be attributed to high consumer awareness and improving standard of living due to increasing disposal income. Rising investments from the leading market players can further impel the regional market over the forecast period.
Prominent players operating in the hand sanitizer market include Shanghai Jahwa United Co., Ltd, Reckitt & Colman Plc, Beijing LvSan Chemistry Co., Procter & Gamble Co., and Lion Corporation. Most market participants are keen on adopting changes in their promotional and marketing strategies to attract more consumers.
Market players are increasingly adopting digital marketing and social media platform to boost potential consumer base. Rising focus on alcohol-free and eco-friendly products using renewable and plant-based can bode well for the industry manufacturers. For instance, Byotrol recently developed a INVIRTU Foam Hand Sanitiser. This alcohol-free sanitizer can be used to maintain hygiene and natural pH level of the skin.
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On the basis of product, this report displays the production, revenue, price, market share and growth rate of each type, primarily split into
- Waterless Hand Soap
- Ordinary Hand Soap
- Other Hand Soap
By Application, the market can be split into
By Regions, this report covers (we can add the regions/countries as you want)
- North America
- Southeast Asia
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