Additive Masterbatch Market – Market Overview
Masterbatch is solid additive or resin present in various colors. During manufacturing process, Masterbatch is processed with additive, pigment or resin to impart various properties to plastic compounds. These properties include UV resistance, anti-static and flame retardant among others. Rising replacement of metals with polymers in automotive and construction industry are likely to boost the Additive Masterbatch Market. Moreover, growing packaging demand in transportation and consumer goods segment are further anticipated to augment the market growth.
According to MRFR analysis, the Global Additive Masterbatch Market is segmented on basis of type, carrier resin and end use industry. Antimicrobial additive accounts for largest market share owing to huge potential to control microbes such as algae, bacteria and fungi in plastic compounds. This additive allows the product to be useful in food product packaging to maintain quality and texture of food products. Moreover, rising packaging in consumer goods and healthcare sector is anticipated to drive the product demand. Based on various carrier resin, polyethylene resin is dominating segment owing to superior properties such as moisture resistance, high durability, ductility and low density. Further growing demand of low density polyethylene (LDPE) and linear low-density polyethylene (LLDPE) in application such as plastic toys, lids and containers among others are likely to propel the market growth. Polystyrene segment is projected to grow with significant CAGR due to rising application such as protective packaging, surfboards, automobile lightweight parts and electronic equipment’s among others. Based on end use industry, building and construction are prominent segment in Additive Masterbatch followed by packaging.
Base on region, Asia Pacific is leading market in the Global Additive Masterbatch Market. Rapid industrialization and favourable government policies are expected to drive the demand of Additive Masterbatch in plastic manufacturing plants. Rise in disposable income and changing trend towards online shopping are further expected to drive the market growth. China, India, Thailand and Malaysia are developing regions accounted for major market share in this region. North America and Europe witnessed considerable growth owing to stringent regulations leading to shift towards polymer manufacturing in automobile and construction industry. Regulatory bodies like EPA and REACH has help the companies to meet the global demand across end use industry. Moreover, rising demand of packaged food products which offers functional performance and aesthetic appeal is likely to propel overall Additive Masterbatch Market in developed region.
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Additive Masterbatch Market – Competitive Analysis
Additive Masterbatch Market is highly competitive market with presence of strong regional including tier 1 and tier 2 players. Expansion and product launch are key strategies adopted by major participants. The top players adopted these strategies to expand their business portfolio in emerging markets. A Schulman Inc. Clariant AG, Polyone Corporation and Dow Corning Corporation are leading players in Additive Masterbatch. These companies adopted new developments to meet global demand of Additive Masterbatch across various application. The other strategies followed are partnership, collaboration or joint venture. Clariant and A Schulman accounted for major share in Global Additive Masterbatch Market. Few companies are entering partnership with distribution companies to meet regional and global demand.
Industry/ Innovation/ Related News:
Febuary 2016- Clariant launched a new product as liquid Additive Masterbatch which reduces discoloring of PET bottles. The liquid Additive Masterbatch minimises yellowing and greying of PET bottles caused by increased use of recycled resin. The new products part of HiFormer family of liquid masterbatch solution is used in various PET resin grades and processes such as injection-blow molding, injection molding and extrusion. Rising packaging demand and rapidly expanding online retail channel are likely to boost the market. This launch helped the company to achieve high performance liquid color and additive concentrates in packaging and consumer goods demand.
December 2017-A. Schulman Inc. expanded production capacity at its masterbatch plant site in Givet, France. The total additional capacity is around 45,000 tons which accounts for their largest masterbatch facility in Europe and the Middle East & Africa. This facility is supplying customers with additive, white masterbatch and other compounds. This expansion is helping the company to meet customer requirements through technical expertise and increased volume.
July 2016 – A Schulman Inc., a leading supplier of high performance plastic compounds, powders and resins entered into partnership with Snetor Chimie (France), a leader of plastic distribution in African region. This strategic partnership helped the company to focus on expansion in African continent. With complete range of black, white, Color Masterbatch and additives, company is able to meet masterbatch requirement in African continent. The company has partners with direct customers which again benefit this partnership to further strengthen their position in this market
September 2015 – Hubron International Ltd. partnered with REDA industrial materials to distribute black masterbatch and conductive compounds in Middle East & Africa market such as Bahrain, Kuwait, Qatar, Kingdom of Saudi Arabia, UAE, Pakistan and Egypt. REDA is well established supplier with more than 30 offices which caters B to B for users in Middle East and Africa. This partnership boosts the production demand, easy network and offers innovative solutions in wide range of market.
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