Los Angeles, CA – April 11, 2018 — Worldwide Business with kathy ireland® is pleased to announce an exclusive interview with Creative Realities Rick Mills, CEO and Senior Vice President Beth Warren. The company executives will discuss how technology enables the digital retail space for intelligent and interactive experiences for the common consumer.
As one of the top five leaders in their field, Creative Realities offers interactive design and touchscreen showroom products, or mobile applications for retailers all over the world. Managing the process from start to finish, Creative Realities offers consulting, installation and design.
“We take the physical technology stuff and try and marry that to this virtual idea of what we want the shopper experience to be in a natural way that seems comfortable and relevant, says Mills. “When a young millennial comes in, we want them to feel connected.”
The demography of retail and the common consumer has changed, and it’s important to speak their language. “Tech is coming toward us at such a rapid pace that it’s easy to get distracted by the bright, shiny objects, and it’s easy to get off task,” says Warren. “We don’t allow that to lead us. We actually put that aside and really focus on our target. We start with them. What is their technography? How are they currently consuming technology? This creates insights on how to make the creative shopping process more fluid.”
“Their concept of interactive retail experiences is exciting and interesting to learn about,” says JL Haber, Vice President of Programming for Worldwide Business with kathy ireland®. “Rick and Beth provide insight and clarity to the process.”
About Worldwide Business with kathy ireland®
Worldwide Business with kathy ireland® is a weekly half-hour show featuring global executives sharing their business insights and framing the opportunities shaping their industries. Hosted by business mogul and one of the world’s greatest corporate leaders, Kathy Ireland interviews some of the brightest minds in business today. The show broadcasts on Fox Business Network as part of their sponsored content line up and globally on Bloomberg International. Worldwide Business with kathy ireland® extends beyond the weekly on-air program with digital content delivered on various video platforms and across social media.