Bouillon cubes are compressed savory blocks made from dehydrated vegetables, meat or poultry. These cubes carry an aromatic mixture of spices and herbs which act as a flavoring agent in the food. They are primarily used as a seasoning agent. Moreover, they are healthy, easy to cook products and can also be stored for long owing to their longer shelf life. The different bouillon cubes available include, vegetable cubes, fish cubes, chicken cubes, beef cubes, and others. Bouillon was first introduced in granular form but recently, it has become available in various other forms such as cubes, granules, powder, and paste.
Bouillon cubes market is projected to grow at a CAGR of 4.2% over the forecast period. Bouillon cubes are prepared by dehydrating vegetables, meat stock, hydrogenated fat, salt and seasonings. They act as a flavoring agent in food and primarily used as seasoning agent. They are available in various types including vegetable cubes, fish cubes, chicken cubes, beef cubes, and others. Moreover they are applicable in soups & sauces, pastas & noodles, curry, and other dishes which is driving the growth of the market.
Asia Pacific is expected to have a substantial growth over the forecast period 2017-2023. China and Japan are the major contributors to the growth of bouillon cubes market in this region. India is the emerging market for bouillon cubes where increase in awareness of bouillon cubes is driving the growth of the market. Growing health conscious population in this region is boosting the growth of the market.
Changing lifestyle and increasing dependence on processed food is supporting the growth of the bouillon cubes market. Moreover, affordable cost of bouillon cubes is an added advantage to the growth of bouillon cubes in this region. However, consumers are allergic to certain flavors of bouillon cubes which may hamper the growth of the market. Nevertheless, all these factors will lead to the growth of Asia Pacific market at a CAGR of 4.7% during the forecast period 2017-2023.
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Major Key Players:
This report includes a study of strategies such as mergers, acquisitions, and product launches by the major Bouillon cubes players. It further includes product portfolios, developments of leading players, which includes
- Unilever (U.K)
- Nestle (Switzerland)
- Mars Inc. (U.S.)
- Hormel Foods (U.S.)
- Kraft Heinz Company (U.S.)
- Ariake Group (Japan) and
- Jiande Jianxing Condiment Co Ltd (China)
On the basis of type, bouillon cubes is segmented into vegetable cubes, fish cubes, chicken cubes, beef cubes, and others. Beef cubes is dominating the market followed by chicken cubes. However, fish cubes are expected to gain a substantial growth over the forecasted period.
Based on the form, bouillon cubes market is segmented into cubes, granules, powder, paste, and others. Cubes segment is projected to dominate the market followed by granules market.
On the basis of application, bouillon cubes market is segmented into soups & sauces, pastas & noodles, curry, and others. Among all, soups & sauces market is dominating the market. However, curry market is witnessed to gain a moderate growth during the forecast period followed by pastas and noodles.
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The global Bouillon cubes market is segmented into North America, Europe, Asia Pacific and rest of the world (RoW). North America is dominating the market followed by Europe. Increasing demand for healthy diet, especially in the U.S. is driving the growth of bouillon cubes in North America. Rising inclination towards processed foods owing to busy lifestyle in Europe is a major factor for the growth of bouillon cubes in this region.
Asia Pacific is projected to grow at a substantial rate over the forecast period. China and Japan are the major contributors in the growth of the market in Asia Pacific. However, increasing awareness of bouillon cubes in India is boosting the growth of bouillon cubes in Asia Pacific. Central and West Africa are the emerging markets for bouillon cubes. Nigeria is the major contributor in the growth of bouillon cube market in this region.
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