The global Scotch Whisky Market is anticipated to witness substantial growth during the forecast period (from 2017 to 2025). Availability of a wide array of options due to product innovation is expected to be the key growth driving factor for the global market. Increasing product demand from around the world, especially from the emerging regions due to a steady rise in consumer disposable income and enhanced lifestyles, is also likely to boost the market development over the coming years.
In addition, high consumption levels in western culture is projected to fuel the product demand thereby augmenting the growth of the market for Scotch whisky in the coming years. A major market trend that will gain traction over the forecast years includes the demand for premium Scotch whisky products. In addition, changing perception of Scotch whisky, particularly in the emerging regions such as India is also likely to have a major positive impact on the growth of the global market.
The global Scotch whisky market is categorized as per product type, application or end user, and regions. Based on product type, the market is categorized into bottle blended, single malt, bulk blended, bottle single/blended grain, and others. The bottle blended Scotch whisky segment held the largest market share and led the product segment in the past. Key factor responsible for this growth is the rising demand for premium products in order to represent one’s enhanced social status. Based on end user, the Scotch whisky market is categorized into online stores, retail stores, specialty stores, and others. On the basis of geographies, the market is divided into Southeast Asia, Japan, China, India, North America, and Europe.
The Europe region is the largest consumer of Scotch whisky. Hence the region is expected to be the major revenue contributor for the global Scotch whisky market during the next few years. Economies such as Germany, France, and Spain among others are the key contributors toward regional growth as a result of the presence of a large pool of consumers of blended Scotch whisky. The Asia Pacific region, on the other hand, is also likely to have a rapid expansion on account of high product demand due to growing number of whisky consumers and increased customer disposable income levels. In addition, rising demand for premium products due to enhanced lifestyles is also projected to augment the growth of the market in the Asia Pacific region.
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Some of the prominent companies operating in the global Scotch whisky market include William Grant & Sons Ltd.; Harvey’s of Edinburgh International Ltd.; International Beverage Holdings Ltd.; Isle of Arran Distillers; and George Ballantine and Son. Most of these manufacturers focus on product development and use product features such as product age, quality, and authenticity to differentiate their products from other products to gain competitive advantage in the global market.
For example, The Glenlivet recently launched new Mystery limited-edition single malt Scotch whisky called The Glenlivet Code. Inspired by the British Code breakers, the new product features an exclusive combination of flavors. The new Scotch whisky product embodies the company’s fruity, smooth-tasting notes with additional twists. The Glenlivet Code is crafted from specially selected casks to create a brand-new single malt scotch whisky. According to the company, with this whisky they had a unique opportunity to craft a unique product that has the potential to attract newer consumer base.
Global Scotch Whisky market competition by top manufacturers, with production, price, revenue (value) and market share for each manufacturer; the top players including
- Beam Suntory
- Pernod Ricard
- William Grant & Sons
- Ben Nevis Distillery
- George Ballantine and Son
- Gordon & MacPhail
- Harvey’s of Edinburgh International
- International Beverage
- Isle of Arran Distillers
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On the basis of product, this report displays the production, revenue, price, market share and growth rate of each type, primarily split into
- Bottle Blended
- Bulk Blended
- Single Malt
- Bottle Single/Blended Grain
On the basis of the end users/applications, this report focuses on the status and outlook for major applications/end users, consumption (sales), market share and growth rate for each application, including
- Retail Stores
- Specialty Stores
- Online Stores
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