Sydney Dad Spends Paternity Leave Building Watch Brand

And the debut product The Modello has a fast-growing waitlist.


Sydney, Australia – April 16, 2018 – Barrow, a Sydney based brand that ethically crafts simple, pared-back design of a quality that is made to last is launching its debut product, The Modello. The ethos behind Barrow has been one that’s excited Daniel Felice and his partner Ruth for years. But dedicating time to designing, sourcing manufacturers and building a brand while working long corporate hours was difficult.

In September 2016 Daniel and Ruth welcomed their first child and Daniel took advantage of his company’s progressive paternity leave policy, taking four months off to care for his new daughter, Eleanor.

“I feel extremely grateful to have spent so much of Eleanor’s first year by her side. Watching this tiny human navigate the world, with such simplicity and no preconceived notions about life was the inspiration I needed to pursue my passion. She makes me feel that anything is possible,” said Daniel.

While Eleanor slept Daniel got to work designing prototypes for Barrow’s debut product The Modello, a Swiss movement wrist watch made to the highest quality. Daniel designed The Modello with inspiration from his Grandfather’s Max Bill and the classic Trench watch. He then paired the Modello with two watch straps for added versatility, providing customers with a watch that will suit any occasion.

“Every Barrow product must align to the brand’s core values; be ethical, be versatile, be quality, be classic. We spent months sourcing a manufacturer that compliments Barrow; a watch maker that we implicitly trust to meet our high standards, while providing excellent working conditions for employees,” Daniel recalls.

“At Barrow we exist to provide ethical, quality clothing and accessories in a world increasingly consumed with overconsumption. We’re empowering our customers to simplify their style and focus on made-to-last classics over seasonal fashion trends,” states Daniel.

You can be one of the first to own a Barrow Modello wrist watch, which will retail for AUD$249 head over to and join the waitlist and receive a $35 store credit.

For more details please contact Daniel Felice – or call 02 8520 2028

Media Contact
Company Name: Barrow
Contact Person: Daniel Felice
Email: Send Email
Phone: +61 2852 02028
City: Sydney
Country: Australia