The study covers geographic analysis and important players/vendors such as GinSMS, Tyntec, Twilio, Voxox etc. The report will help user gain market insights, future trends and growth prospects for forecast period of 2016-2022.
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Globally, the rapid evolution of mobile technology has been changing the consumer/enterprise lifestyle. The growth of world population, will directly impact on mobile subscriber base market growth. By 2020, unique mobile subscriber base is expected to reach 4.6 billion. Moreover, emerging and undeveloped countries are contributing the majority of market share for mobile subscriber base growth.
One of the most emerging and popular market in mobile messaging services is A2P (Application to Person) SMS market. Currently, the A2P SMS market is growing rapidly, due to SMEs & larger enterprises are aggressively adopting this technology to reach their customer in an effective and easy way.
The global A2P SMS market is expected to reach at a CAGR of 5.7% for the period 2016-2022. The increasing world population and mobile subscriber base are the major drivers for this market growth. Specifically, developing and undeveloped countries are set to be the future business opportunity for the stakeholders, due to the increasing mobile subscriber base and government bodies have taken initiatives to improve the infrastructure also most of the players (telecom) have made huge investments to improve their network infrastructure.
The global A2P SMS market is analyzed based on three segments, namely, Service, Verticals and Regions. In next five years, A2P SMS set to be the golden era for players to enhance the business or to capture the revenue in this market.
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This study covers and analyses “A2P SMS Market” globally. Bringing out the complete key insights of this industry, this reports aims to provide opportunity for players to understand the latest trends, current market scenario, government initiatives, and technologies related to the market. In addition, helps the venture capitalist in understanding the companies better and take informed decisions.
Over past few years, there is drastic changes in the mobile messaging market. The traditional SMS market is moving to declining stage, where the telecom players are drastically seeing a negative impact on their SMS revenue.
With the increasing demand for the mobile application (mobile banking, mobile health, mobile payment, e-commerce) and mobile subscriber base are the major drivers for A2P SMS market growth.
The Global A2P SMS market analyzed based on three segments-Services, Verticals and Regions. Service segment further divided into two core categories- Transactional Service and Promotional service. Globally, transactional service will holds the major market share in A2P SMS market followed by promotional service.
Globally, BFSI and Retail industry verticals set to be major verticals and contributing more than 40% of market share for A2P SMS market growth. The Education and Healthcare are set to be emerging verticals.
The global A2P SMS region market is analyzed by six regions – North America, Western Europe, Asia-Pacific, Central Eastern Europe (CEE), Middle East & Africa and Latin America. North America set to be the biggest market for A2P SMS market growth followed by Asia-Pacific.
Asia-Pacific increasing mobile subscriber (feature to smartphone) and internet user base is expected to support for the A2P SMS market growth. Also, few of the emerging IoT technology such as smart home, identity verification, connected cars, mobile commerce will drive the A2P SMS growth in Asia-Pacific.
Due to this most of the companies are focusing on this region to capture the growth opportunities and for business expansion.
In Region wise, Middle East & Africa and Latin America holds the huge business opportunity growth due to increasing mobile subscriber base and set to be emerging region for A2P SMS market growth.
The adoption and penetration of A2P SMS technology in various enterprise vertical is expected to support for A2P SMS market in upcoming years. Few of the major players such as CLX networks, Tanla solutions, Nexmo, AMD telecom are planning to create innovative products/services to support A2P SMS market. The global A2P SMS market is expected grow $78.61 billion by 2022.
Companies Mentioned in the Report
Tanla Solutions Ltd.
ClX Netwroks AB.
Dialogue Communications Ltd
TATA Communications Limited
Orange Business Services
Routesms Solutions Limited
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Table of Contents
1 Industry Outlook
1.1 Industry Overview
1.2 Industry Trends
1.3 Pest Analysis
2 Report Outline
2.1 Report Scope
2.2 Report Summary
2.3 Research Methodology
2.4 Report Assumptions
3 Market Snapshot
3.1 Total Addressable Market (TAM)
3.2 Segmented Addressable Market (SAM)
3.3 Related Market
3.4 Market Overview
3.5 Market Segmentation
3.6 A2P SMS Market Trends and Impact
3.8 Value Chain Analysis
3.9 Key Stakeholders
4 Market Characteristics
4.1 Overview & Evolution – SMS and Types
4.1.1 P2P (Person to Person)
4.1.2 A2P (Application to Person)
4.1.3 P2A (Person to Application)
4.2 Global Mobile Market Outlook
4.2.1 Global Mobile Subscriber Base
4.2.2 Global Smartphone Shipments
4.2.3 Global Tablet Shipments
4.2.4 Smartphone vs Feature phone
4.2.5 Mobile Device Network Technology Evolution
4.3 Mobile Messaging Revenue
4.3.1 Mobile Messaging Revenue Breakups – By Types
4.3.2 A2P SMS Traffic
4.4 Market Dynamics
126.96.36.199 Increasing Mobile Subscriber Base
188.8.131.52 Cost Effective Communication Channel
184.108.40.206 No Need of Internet
220.127.116.11 Government Regulatory
18.104.22.168 Lack of Infrastructure
22.214.171.124 Leverages of the Smart Technology
126.96.36.199 Mobile Platform is the Enterprise Business Strategy
4.4.4 DRO – Impact Analysis
4.5 Porter’s 5 (Five) Forces
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