Honoring the wishes of the beloved late founder and creative director Amsale Aberra, the company’s Spring 2019 Bridal Collection debuted today at The Gramercy Terrace at The Gramercy Park Hotel in New York City. Today’s runway presentation paid tribute to Amsale by featuring her last designed collection, Iconic Simplicity, and by re-launching the Amsale Nouvelle collection to reach a broader and growing demographic of international brides at more accessible price points.
Neil Brown, Amsale Aberra’s husband and CEO of Amsale commented, “Amsale trusted the talented and growing Amsale team to carry on her legacy in response to strong customer demand. Today we are honored to present the Iconic Simplicity collection and re-launch the Amsale Nouvelle collection to expand the Amsale brand reach while staying true to Amsale’s style and vision for the future.”
The final designed collection by Amsale Aberra, Iconic Simplicity, debuted on the runway today inspired by cathedral elegance, expressed through dresses that are grand, yet modern, and designed for each individual bride in mind. The collection statement silhouettes are upscale ball gowns, pearl and crystal beading and draped bows. Texture in the collection is shown with a non-traditional lace and layered fabrication. Femininity is translated in form fitting silhouettes, open backs and gently scoop necklines. Unmistakably Amsale, the Spring 2019 collection has stunning details, accentuating individuality with effortless elegance.
Amsale Nouvelle Brand Collection Re-launched
The re-launched Spring 2019 Amsale Nouvelle also debuted on the runway today, reflecting Amsale’s sense of timeless simplicity and understated glamor. Originally conceived as an exclusive collection for Nordstrom, the Amsale Nouvelle Collection has now expanded to a stand-alone collection designed for the modern and effortless bride who understands fashion but stays true to her personal style.
Mikado and crepe fabrics highlight Amsale’s signature tailoring and clean lines in the new collection and with her remarkable style comes a softer attitude shown in delicate layers of tulle and embroidered lace. Balancing chic and statement-making, the Spring 2019 collection also features dramatic taffeta ball gowns with low backs and ample volume. The Amsale Nouvelle Collection re-launches with 15 silhouettes beginning at $2,000.
New Design Director Margo Lafontaine joins Amsale for Fall 2019 Collection
Beginning with the Fall 2019 Collection, Margo Lafontaine will oversee Amsale’s extensive design and development team. Lafontaine was most recently senior studio director of Vera Wang where she had worked for nearly 12 years. Lafontaine joins studio director Sarah Swann, who arrived at Amsale to manage the operation of the design division.