Global green tea market is expected to grow at the CAGR of 5.3%. Tea is one of the most widely consumed beverages in the world, next only to water for enjoyment and health. In general, green tea has been found to be superior to black tea in terms of health benefits. Green tea is made from camellia sinensis leaves that have undergone minimal oxidation during processes. The demand of green tea is increasing significantly for its various health benefits.
The global green tea market is witnessing an impressive growth over the last few years. This is attributed by the rising health conscious people both in developed and developing economies. Also, increasing disposable income of the consumer is anticipated to be the significant reason of the growth of green tea during the forecast period. Increasing cardiovascular diseases and obesity cases are anticipated to fuel the sales of green tea during the forecast period. Apart from that, presence of catechin in green tea hinder the growth, motility, and incursion of cancer cells which in turn escalates the death of such malignant cells.
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Key players in the global green tea market are emphasizing to enhance their investment in product development in order to extend the product line. Also, the companies are also inclined to increase their footprint across the world by acquiring local and regional players. Apart from that, the companies are introducing their products in the developing economies in order to penetrate in the untapped market.
Major Key Players:
This report includes a study of strategies such as mergers and acquisitions, product launches by the major Green Tea market players. It further includes product portfolios, developments of leading major players which includes
- AMORE Pacific Corp. (South Korea)
- Arizona Beverage Company (USA)
- Associated British Foods LLC (UK)
- Celestial Seasonings (UK)
- Cape Natural Tea Products (South Africa)
- DSM Nutritional Products (Europe) and
- Hankook Tea (Korea)
Asia Pacific dominates the green tea market followed by Europe
Asia-Pacific is the fastest growing region in the green tea market. India and China has shown huge potentials for green tea market share during reviewed period of 2017-2023
Green tea market has been segmented on the basis of type which comprises of caffeinated, decaffeinated
Green tea has been segmented on the basis of by form powder, tea bags, loose leaf, and others
Green tea has been segmented on the basis of by formulation flavored and unflavored
Green tea is segmented on the basis of by distribution channel Supermarkets & hyper markets, specialist retailers, convenience stores and ecommerce
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The global green tea market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Among these North American region has the major market share. The market is projected to grow at a steady pace in the review period. Asia-pacific will be the fastest growing region in the green tea market and high growth in emerging economies such as China, India, Japan, Australia, and the Latin American countries, offers ample opportunities for expansion to major players. The high consumption of tea in growing economies of Asia-Pacific and Latin America and growing demand for healthy beverages especially in China and India will be the crucial factor underlining the market growth.
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