Content Analytics Market Overview:
Content analytics is the process of applying business intelligence and business analytics methods into digital content. Various companies use content analytics software to view the amount of created content and nature of that content. Technologies such as natural language queries, trend analysis, contextual discovery and predictive analysis have been used to discover patterns and trends of a company.
The aim behind content analysis is to look out for insights that will eventually lead to improved decision-making. Content management will also help in improvisation of information lifecycle management (ILM) chains by designing cost and consumption metrics for the company.
The key driving factor for content analytics is fast acceleration in advanced analytics and competitive intelligence along with inclusion of text analytics with big data. The market is growing at an extraordinary rate and hence is expected to be benefitted by these drivers. However, due to lack of awareness about technology and software, the market may face a huge setback. As the setup cost involved in these services is quite high; it also becomes a major restraint for the market.
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Major Key Players:
The prominent players in the content analytics market are – International Business Machine Corporation (U.S.), Oracle Corporation (U.S.), Adobe Systems, INC. (U.S.), Clarabridge, INC. (U.S.), Interactive Intelligence Group, INC. (U.S.), Opentext Corporation (Canada), Verint Systems (U.S.), Nice Systems LTD. (Israel), SAP SE (Germany), SAS Institute, INC. (U.S.), among others, are profiled in Market Research Future analysis and are at the forefront of competition in the global content analytics market.
April 18, BriefCam showcases next-gen video content analytics platform at ISC West 2018.
BriefCam, global provider of video synopsis and deep learning solutions, had announces v5 (version 5) of its video content analytics program. The platform is a mix of computer vision and artificial intelligence technology. This will result in producing new and innovative opportunities that will turn video data into an important asset.
April 18, Analytics, technology key to moving pipeline industry forward, sector seeks to lure next generation to field.
Oil and gas producers have realized the need of Content Analytics Market and digital transformation in oil and gas industry due to rapid growth of robotics and cyber security. Almost half of the workforce in oil and gas industry is above the age of 55 years. Since prices for oil remained stagnant for a longer period of time, workforce was observed to reduce drastically. Thus, an utmost need to attract younger workforce has been observed. With the help of social media platforms as well as traditional marketing platforms, the industry is focusing on providing facts and figures in order to reach younger audiences.
April 18, Zendesk hits $500M run rate, launches enterprise content management platform.
Zendesk is a customer service software and support ticket system. Initially, they used to cater small businesses but now, they have achieved $0.5 billion mark. The company also announced a content management product called Guide Enterprise and is useful for providing larger customer service organizations with a content management platform for editorial planning and review.
March 18, Content Analytics Launches Geo-Tracking for Click and Collect: Giving Brands Transparency into Potential Revenue Gains and Losses.
Content analytics (an end-to-end commerce management platform) has launched its Geo-tracking for click and collect. The system will monitor all the products with their pricing and availability for click and collect selection. Since the buyers are showing their interest in buying products online and getting them from the store, it becomes very tedious to manually track every product. Thus, content analytics will help brands to identify shortfalls in availability and will eventually correct availability issues that might have led brands to substantial loss of revenue.
Content Analytics Market Global Market Segmentation:
Segmentation by application: speech analytics, text analytics, web analytics, social media analytics and others.
Segmentation by deployment: cloud and on-premise.
Segmentation by vertical: IT & telecommunication, BFSI, retail & consumer goods, healthcare, Government, travel & hospitality, media & entertainment and others.
Segmentation by region: North America, Europe, Asia Pacific and rest of the world.
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Content Analytics Market Global Market Regional Analysis:
The regional analysis of Content Analytics Market is studied for North America, Europe, Asia Pacific and Rest of the World. Since a large number of content analytics market firms are based in North America, it is one of the leading player in content analytics market. With the advancements in various industries such as retail, BFSI, IT & telecommunication, an increase in use of content analytics software is observed. Asia-Pacific region is also expected to show some growth due to adoption of digitization and information technology.
Developing countries like India and Taiwan are expected to grow at a faster rate due to emerging artificial intelligence technology. Risk factor in content analysis is one of the crucial factors that needs to be taken care of. Hence, the key players in the market are constantly innovating and investing in research and development activities in order to create cost-effective product portfolio.
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