Logic Inbound Evaluates Magento and Shopify

Shopify and Magento are two of the most popular e-commerce platforms available today. Both of these are being used by thousands of store owners to sell products online. Anyone interested in setting up an online store is most likely to consider these leading platforms. Even though these are marketed as complete e-commerce solutions, what they offer to potential customers differs significantly. Logic Inbound has done a comparison to assist anyone confused in choosing between these platforms.

“Let’s not beat the bush about it, Shopify takes an easy victory over Magento when it comes to ease to use. Its powerful suite of store building tools is intuitive to use and does not require any coding on part of the user.”

A variety of robust e-commerce solutions is available to anyone wanting to start their own online business. But not all of these platforms are created equal and vary in functionality and ease of use significantly.

The article discusses the differences between Shopify and Magento, both of which are leading e-commerce platforms. Magento being an open-source platform, is available free of any cost, and is a quality proposition thanks to its popularity with both online sellers and third-party developers. But its complex nature makes it extremely difficult to use for those with novice technical skills. Because of this, expert help is a necessity and that can quickly drive up the capital required to build a Magento-powered store.

Shopify has been built with the idea of offering a complete set of store-building tools but within a user-friendly interface. It’s aimed at small-to-medium businesses and even individuals who want to create and run an online business of their own. Its ease-of-use allows users with minimal technical knowledge to create fully operational online stores within a short period of time. Shopify rivals Magento in third-party support, with a large selection of apps that are meant to extend the functionality of the platform. This makes Shopify a highly flexible platform that can cater to the needs of growing businesses that wish to use advanced features.

Large e-commerce businesses often integrate ERPs with their core systems in the pursuit of streamlining business processes and discovering bottlenecks that affect revenue. Magento’s open-source nature lends it great flexibility and customizability, traits that make ERP integrations with the platform possible. What’s more, businesses that are looking to integrate ERPs usually have engineering teams that are capable of grappling with Magento’s inherent complexity.

Shopify realizes the importance and benefits of ERP integration, and offer this functionality as part of their top-tier Shopify Plus plan. The Plus plan is designed to assist enterprises with their e-commerce objectives and offers a solution tailored according to customer requirements. However, Magento is free software while the Plus plan can reportedly cost thousands of dollars each month.

Shopify’s main strength lies within its packaged e-commerce solution. This takes away the hassle of maintaining a web hosting plan, buying a web domain, employing expert help and handling website design from the customer. Instead, the customer only has to spend some time building the web store using the platform’s easy to use and intuitive live editor.  Common tasks such as the addition of products are accomplished easily through the user-friendly Shopify dashboard. This also frees up time to focus on other important aspects of running an online store such as marketing and branding.

Choosing between Shopify and Magento is a relatively simple task if the user has spent some time considering the business’s requirements. With Shopify’s convenience and accessibility, users with budget and time constraints can easily setup a complete online store.

But Magento’s open-source model and ability to be hosted anywhere means that users have complete control over feature customizations and data safety/privacy. What’s more, it offers a reliable and robust ecosystem that can cater to even the most complex of business requirements.

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