Thermal underwear has witnessed rapid development since the last year, especially in developed economies such as U.S. and U.K. Key players are introducing various types of thermal underwear according to size, material, and consumer groups. In U.S. thermal underwear is also called long johns or long underwear, which helps keep the body warm and is also lightweight. This is gaining popularity in various states of U.S. Majority of thermal underwear are made from cotton or cotton-polyester-blend fabric with a box weave texture, flannel but primarily the union suit. Apart from this, thermal underwear products made from polyester including capilene fabric are also gaining popularity. Recently key players had launched new products, which are made from wool-blends or 100% wool, such as merino. Significant growth in economy, and growth in purchasing power of middle class, are supporting the market growth.
Incasing distribution network of thermal innerwear has also influenced the sales of thermal underwear in U.S. Moreover, strong performance of retail industry is also supporting the market growth. In many states of U.S., luxury products are distributed via various distribution channel including departmental stores, specialty stores and convenience stores as consumers have high inclination to purchase thermal innerwear from departmental and specialty stores majorly due consumers’ convenience based on ‘on-stop’ shopping experience. Additionally, advancements in technology consumers have moved towards digital lifestyle, which has led to increased sale of the product through e-commerce.
U.S. thermal underwear market is segmented into Middle Atlantic, west, Midwest, South, New England, and Southwest. Among these Midwest region is anticipated to retain its dominance throughout the forecast period of 2017-2022. The region is projected to reach USD 361.6 million by the end of 2022 and also the region is projected to expand at a growth rate of 8.38% during the forecast period. However, west region is also projected to expand at CAGR of 7.50% during the review period of 2017-2022. This is attributed to the low temperatures in the western region coupled with the increasing disposable income of the consumers.
The market for U.S. thermal underwear has been segmented on the basis of gender, as men, women, and kids. Men segment holds major market share and it will continue to dominate the market in upcoming year. Men segment is estimated to reach USD 467.3 million at a CAGR of 6.12% by the end of 2022.
The market is also segmented on the basis of retail price point which includes < $10, $10 ~ $50, and $50 ~ $100. Among these segments, $10 ~ $50 will dominate the market and is projected to reach USD 766.3 million at a CAGR of 6.86% by 2022 in terms of value in U.S.
U.S. thermal underwear market is segmented on the basis of product category, which includes tops, bottom and sets. Top category holds the major market share whereas, top and bottom together holds more than 90% of the market share.
U.S. thermal underwear market is segmented on the basis of distribution channel, as includes mass, departmental stores, specialty and others. In U.S., departmental store will continue to dominate the market during the forecast period 2017 to 2022.
The leading market players in the U.S. thermal underwear market primarily are Calvin Klein, Inc. (U.S.), Alfani (U.S.), Emporio Armani (U.S.), Hanes Brands, Inc. (U.S.), Jockey International, Inc. (U.S.), L.L.Bean (U.S.), Smartwool LLC (U.S.), and Under Armour, Inc. (U.S.).
• Thermal Underwear manufacturers
• Raw material suppliers
• End users
• Retailers and wholesalers
• E-commerce companies
• Traders, importers and exporters
• Midwest is projected to hold major market share throughout the forecast period of 2017-2022 and registering 8.38% of CAGR. Also, west region is accounting for approximately one fourth of the market proportion of U.S. thermal underwear market and the region is estimated to reach USD 269.6 million by the end of 2022.
• Key players are focusing on R&D and have started the bulk manufacture of light weight thermal wear providing effective insulation and comfort to the body.
Regional analysis of U.S. thermal underwear market development and demand forecast to 2023 market:
As per the MRFR analysis, U.S. thermal underwear market is projected to reach USD 1,130.3 million by 2023 with the growth rate of 6.41% during the forecast period.
Table of Content: Key Points
1 Industry Overview of Thermal Underwear
2 U.S. Thermal Underwear Market by Players/Manufacturers
3 United States Thermal Underwear Sales and Revenue by Regions (2012-2017)
4 United States Thermal Underwear Sales and Revenue by Product Category (2012-2017)
5 United States Thermal Underwear Sales and Revenue by Customer Demography (2012-2017)
6 United States Thermal Underwear Players/Manufacturers Profile and sales data
6.1 Calvin Klein, Inc.
6.4 Emporio Armani
6.5 Hanes Brands, Inc.
6.6 Jockey International, Inc.
6.8 Smartwool LLC
6.9 Under Armour, Inc.
7 Thermal Underwear Cost Analysis
8 Industrial Chain and Downstream Analysis
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