Mobile business intelligence also called as mobile BI or mobile intelligence is the application of data generated by usage of mobile systems to help in taking timely and informed business decisions so as to better performance, resulting in higher customer service and satisfaction.
The global mobile business intelligence market is projected to grow at a 23.2 % CAGR during the forecast period of 2016 to 2022.
The dominant players of global mobile business intelligence (BI) market report include IBM Corporation (U.S.), TIBCO Software (U.S.), SAP SE (Germany), Tableau Software (U.S.), Oracle Corporation (U.S.), Microsoft Corporation (U.S.), Micro Strategy (U.S.), Yellowfin International Pty Ltd. (U.S.), SAS Institute (U.S.), Information Builders (U.S.), Qlik and others.
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Market Dynamics Drivers:
Mobile BI has demonstrated a momentum growth owing primarily to growing adoption of mobile devices in particular and transition from a wired world to a wireless world in general. The pace of adoption of mobile devices is so phenomenal that 60 % of the internet usage is expected from mobile devices in the next 5 years, which is attested from numerous studies. According to Pew research, Smartphone ownership growth, is at its all-time high at 86 % of in 2015 in the age group of 18- to 29-year-olds.
Even the search giant Google has validated the seismic shift of mobile devices, resulting in clear favour for mobile technology in its strategy of Google analytics.
The development of antecedents including market pressures such as the need for higher efficiency and productivity in business processes, need for better and faster decision making, and growing demand from customers, explosive growth in analytics and big data technology, and potential of real time bi-directional data are driving the growth.
The commercial engines of the growth of the market are rising ecommerce and mobile shopping, increasing use of mobile advertising, surging customer centric market, growing integration of wireless technologies, falling prices and growing affordability of mobile devices.
Mobile BI is a nascent technology and is in the early adopter phase with skepticism of the business benefits and coupled with lack of validated business cases and tangible return on investment. Mobile BI faces strong competition from other enterprise mobile applications as well as mainstream desktop BI.
The situation is acute developing regions of the world owing to low mobile and network coverage, poor penetration of smart devices, digital divide, concerns over information security and privacy.
To generate a detailed understanding of the intricacies of the global Mobile Bi Market the report has been segmented by services, business function, end-users and regions.
Based on Services, the market has been sub segmented by Managed Services and Professional Services.
Based on Business Function, the market has been sub segmented by IT, Finance, Sales, Marketing, Operations, HR, and Others.
Based on end-users, the market has been sub segmented by BFSI, healthcare, retail & e-commerce, IT & telecommunication, manufacturing, government and others.
Based on regions, the market has been sub segmented by North America, Europe, Asia Pacific, Middle East and Africa.
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While mobile BI grew out of industrialized nations, the market has shifted in favor of the developing countries, stemming from the rapid rise of mobile phone penetration especially in the developing regions. For example, in a Pew research study stated that in comparison to a median of 45 % internet usage across emerging and developing countries in 2013, the concurrent number in 2015, rose to a whopping 54 % with the largest growth from emerging economies such as Malaysia, India, Brazil and China. The comparative figures in 2015 for advanced economies such as U.S. and Canada, major Western European nations, Australia, Japan etc. was 87 %.
Smartphone ownership rates in developing countries rose from a median of 21 % in 2013 to 37 % in 2015. The demographic dividend is also paying in favor of the market as millennial are much more likely to be internet and smartphone users compared with population ages 35 and older. Smartphone ownership rates have demonstrated an increases of over 25 percentage points in Turkey, Malaysia, Chile and Brazil.
However Africa remains a challenge for the market due to its poor socio economic conditions with Tanzania (11%), Uganda (4%) and Ethiopia (4%) being the countries with the least smartphone ownership rates.
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