Mobile Analytics Market – Overview
The implementation of mobile app analytics tool plays a crucial role for the performance of any mobile application. With the launch of mobile application, it is important to have a continuous supervision and monitoring of application performance with respect to the individual point of view. There are wide range of mobile applications available in the market, it is required to maintain the quality of mobile application with usage of analytical tools to generate revenue, in-app purchases and rankings, and improve the application installation counts. Additionally, the mobile analytical facilitates recognize and provide detailed description of mobile application engagement better data driven decisions. Monetization technique can be considered one of the important techniques to increase the demand for the particular mobile applications and helps to maximize the profit. However, rapidly increasing technology to adopt the various analytical tools associated with the business organization and surging demand for 3G and 4G are expected to drive the market over the forecast period.
Some of the major players in Global Mobile Analytics Market include Amazon Web Services (Aws) (U.S.), IBM (U.S.), Google Inc. (U.S.), Localytics (U.S.), Adobe Systems Incorporated (U.S.), Webtrends (U.S.), Comscore (U.S.), Flurry (U.S.), Microsoft Corporation (U.S.), Mixpanel (U.S.) among others, are profiled in MRFR Analysis and are at the forefront of competition in the global Mobile Analytics market.
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March 2017, Localytics, one of the leading mobile engagement platform, declared the acquisition of Berlin-based Tapglue, an API service to drive mobile user engagement using social features. By the acquisition, localytics has energized the Localytics’ operations in Europe with a new office in Berlin, led by the Tapglue team. Additionally, the acquisition gives the intimation of the merger of two Techstars Boston start up accelerator program graduates
July 2017, Webtrends, one of the leading in digital marketing optimisation, to align with Virgin Wines, the UK’s foremost online wine retailer. With this new partnership, Webtrends to provide integration of self-service and managed service that facilitate the Virgin Wines to develop tests and targets at a faster rate with the pre-requisite knowledge of Web trends analytical tools.
Mobile Analytics Market – Segmentation
Segmentation by Type: Mobile Advertisement & Advertisement Analytics, In-App Behavioural Analytics
Mobile Advertisement & Advertisement Analytics: comprises Campaign Analytics, Ad Attribution Analysis, and Conversion Funnel Analysis.
In-App Behavioural Analytics: comprises Touch Heat maps, Event Tracking, User Profiling and Demographics.
Application Performance Analytics: comprises Cross Platform Analysis, Mobile A/B Testing, and Others
Segmentation by Organization Size: SMEs and Large Enterprise.
Segmentation by End-user: Retail and E-Commerce, Media & Entertainment, Travel & Logistics, Healthcare, Government, BFSI, Automotive, IT & Telecom, and Others
Segmentation by Region: North America, Europe, Asia Pacific, Latin America, Middle East & Africa.
Mobile Analytics Market – Regional Analysis
North America is expected to dominate the global Mobile Analytics Market with the largest market share in the region. The U.S and Canada are the leading countries in the region. This is attributed to robust IT Infrastructure in the region. Furthermore, Asia Pacific is anticipated to be the fastest growing region is over the forecast period due to rapidly increasing smartphones users in the region. China, India, and Japan are the leading countries in the region. In 2016, India has been ranked the world’s fourth largest mobile app economy China, The U.S and Brazil has been ahead of it. This is due to rapid increase in number of smartphone users associated with amount of time spend on the mobile application.
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