The Global Hair Care Market is expected to register a CAGR of 3.40% during the forecast period 2018 to 2023. The hair care products in the market are sold with the help of various distribution channels including hypermarkets, e-commerce, and pharmacies. Both hypermarkets and e-commerce play a significant role in generating the revenue for the market. By distribution channel, hypermarkets held the largest segment of the market in 2016.
On the other hand, e-commerce is estimated to be the fastest-growing segment of the market due to increasing acceptance of online shopping. The e-commerce-based hair care market is estimated to show positive growth during the projected period. The segment is estimated to reach USD 30,518.6 million by 2023 with a CAGR of 3.71%.
The consumers in the hair care market are characterized on the basis of their gender. The male consumers are recognized by age and segmented into various age groups which are inclusive of 18-34 years, 35-54 years, and 54+ years. Similar parameters are used to define the female segment, by gender. In the market, it is noticeable that the females spend more on cosmetics than the males and thus, on gender basis, female generates a high revenue for the market.
Hair Care Market Segmentation:
The Global Hair Care Market is segmented by product, application, gender, distribution channel and end-user.
By product, the market is segmented into hair styling, shampoo, hair colorant, conditioners, and hair oil. By application, the market is categorized into hair treatment and scalp treatment. On the basis of gender, the market is segmented male, female. By distribution channel, the market is segmented into hypermarkets, e-commerce, and pharmacies. By end-user, the market is segmented into home care, salons.
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International Hair Care Market – Competitive Analysis:
Unilever, L’ORÉAL, Shandong Baisheng Biotechnology Co., Ltd, OLVEA Group, Oriflame Cosmetics AG, REVLON Inc, Shiseido Company, Limited, Henkel Corporations (Schwarzkopf Professional), Kao Corporation, Amway, Johnson & Johnson Services, Inc., and Procter & Gamble Co.
Further, the formulation of many hair care products is inclusive of various chemicals such as sodium lauryl sulfate, diethanolamine, peroxide, and others. The potential ill effect of these chemicals on health arises from itching to possible risks of asthma, cancer, and others. In the presence of such risks factors, the hair care market is witnessing increasing demands for Ayurveda products. Following the same course, a number of market players are incorporating natural composites in hair care products. Additionally, to fulfill such increasing demands, new market players such as Patanjali Ayurveda have entered the market with product lines including ayurvedic shampoos, hair oils, and others. According to the Indian Brand Equity Foundation, the penetration of the Ayurvedic hair oil penetration was estimated to be about 8.0% in 2017.
Hair Care Market Detailed Regional Analysis:
The Global Haircare Market, by region, is divided into the Americas, Europe, Asia Pacific, and the Middle East and Africa. Europe accounted for the largest market share of about 34.5% in the global haircare market. The large share is majorly attributed due to the presence of developed economies such as the U.K., Italy, and others, and growing cosmetic industries within the region. Americas accounted for the second largest market share whereas Asia Pacific is expected to grow at the fastest CAGR of 3.81% during the forecast period. The presence of huge opportunities and continuously developing economies drive the market within the region. The Middle East and Africa with the presence of low-income countries accounted for the least market share in 2016.
Further, relatively the Asia Pacific region have huge opportunities for the development of hair care market due to the presence of developing economies such as India, Australia, China, and others. In the recent years, the Fast-Moving Consumer Good (FMCG) sector of India witnessed a huge growth. This boosted the market for various hair care products such as shampoo, hair oil, conditioners, and others within the region. According to the Indian Brand Equity Foundation in 2017, the Indian FMCG sector is estimated to register a CAGR of 20.6% and is estimated to reach USD 103.7 billion by 2020 from USD 49 billion in 2016. Simultaneously, the disposable income in India has increased giving greater liberty to the individuals for higher spending on personal care products. Therefore, such changes in the lifestyle are estimated to increase the consumption rate of hair care products within the region. This can be seen as an opportunity by the market players to expand their products within the growing regions of Asia Pacific.
MAJOR TABLE OF CONTENTS FOR GLOBAL HAIR CARE MARKET RESEARCH REPORT – FORECAST TO 2023:
1 REPORT PROLOGUE
2 MARKET INTRODUCTIONS
2.2 Assumptions & Limitations
3 RESEARCH METHODOLOGIES
3.1 Research Process
3.2 Primary Research
3.3 Secondary Research
3.4 Market Size Estimation
4 MARKET DYNAMICS
4.2.1 Increasing Cosmetic Expenditures Facilitates The Market To Grow
4.2.2 Increasing Prevalence Of Diseases Such As Alopecia Areata, Scalp Psoriasis, And Others Is Increasing
The Demand For Hair Care Products
4.2.3 Expanding Hair And Beauty Industry Is Growing The Exploitation Of Hair Care Products
4.2.4 Smaller Pack Sizes In The Market Help To Increase The Consumption Volume
4.2.5 Drivers Impact Analysis
4.3.1 Use Of Chemical In The Hair Care Products Like Shampoos, Colorants, And Others
4.4.1 Relatively Untapped Market Of The Asia Pacific Region
4.5 Mega Trend
4.5.1 Increasing Adoption Of Ayurveda Hair Care Products
4.6 Macroeconomic Indicator
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