Shopify has made a name for itself for being an easy-to-use eCommerce platform that can cater to a diverse customer audience. Its extremely affordable ‘Lite’ pricing plan which starts at only 9 dollars a month, enables anyone to start using its services to sell goods online. Logic Inbound have published an article comparing Shopify against BigCommerce to find out which one is the better eCommerce platform.
BigCommerce is not as well-known as Shopify and occupies a significantly lower market share in eCommerce. But it bills itself in a similar way as Shopify does – an easy-to-use eCommerce platform that enables anyone to create a fully functional professional online store.
With both platforms claiming to basically do the same thing, which one is the better choice? The answer to that lies in the key differences between them.
As discussed earlier, Shopify pricing starts at just 9 dollars a month for the ‘Lite’ plan. But the catch with the Lite plan is that it doesn’t actually give access to store-building tools. Rather, it lets users embed a Shopify “Buy now” widget on their websites which can be used by customers to make purchases. The sales are tracked in Shopify’s comprehensive eCommerce management system and that provides users a better way of managing online sales.
Entry-level BigCommerce pricing starts at $29.95 a month, but it cannot really be compared to Shopify’s entry-level Lite plan as it gives full access to major features including the store builder. A fair comparison for it would be against the Basic Shopify plan which costs 29 dollars a month.
The similarity in pricing is just the start. Both platforms feature an easy-to-use user interface with a minimalist and clutter-free design – although the Shopify interface manages to come ahead owing to its better usability and excellent search feature. Common eCommerce functions such as order and product management are simple to understand and users will have no problems getting to grips with the platforms’ various features.
But there is one key difference between these platforms and that lies within the way they handle products. Shopify allows users to add up to 3 customization options for each product. In this way, a user could setup a t-shirt to have options like color, size and material. But that’s it, if the user wants to add a fourth option – say, graphics – the platform simply won’t allow that.
BigCommerce on the other hand, allows for unlimited customization options to be added to a single product. While this may seem to be quite an insignificant difference, in eCommerce it carries profound ramifications. There are many types of businesses that sell highly customizable products. Car makers, for example, allow for seemingly countless number of ways in which the customer can customize their own vehicle.
Unlimited product customization options can be achieved in Shopify, but only through complex workarounds and plugins that consume far too much time and effort. For businesses who want this flexibility, BigCommerce provides it along with a very well-put-together feature set that in some ways matches what Shopify offers.
Company Name: Logic Inbound
Contact Person: Hayk Saakian
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Country: United States