How to improve Conversion Rates in 2018
One of your business’ New Year’s resolutions should be to improve your conversion rates. This strategy has a very high return on investment since you’re improving the conversion rate of traffic you’re already receiving instead of trying to find and attract new audiences. Here are 3 ways to improve your conversion rates in 2018, based on research conducted by Blog For Web. Every single business in the world needs to improve conversion rates and 2018 will most likely be the most difficult year yet to do this. That is due to the fact we are looking at customers that are savvy and that know much more than in the past. They know how to research information so converting has to rely on a new approach.
Personalization of content shows your customers that you care about their interests. One strategy to improve your conversion rates is to offer different content to repeat customers and new visitors. One benefit of this approach is that recommending things based on their personal preferences has a higher conversion rate than generic ads. It even improves engagement with your brand and the odds someone will come back to your site even if they don’t buy from you today. If you don’t know how to do this, you could work with a firm to implement it. The ideal case is to personalize sites based on user history without requiring them to create accounts, since this drives away many potential customers.
Design Answer Pages to Provide Answers Quickly
When designing answer pages, create separate pages for each answer so that visitors don’t have to search the entire page for the answer. Don’t forget to list questions as paragraph headings to make it easier to find those questions, followed by the answers right after them. Another variation on this theme is to give the short answer to the question before going into detail. If you spend a paragraph qualifying your answer, you’ll drive away those who want the ten words or less explanation. An alternative is to give the generic answer followed by a qualification, especially if you can use it as a lead into scheduling an appointment with your experts, or buying your informational product. Artificial intelligence is starting to add depth to this discussion. For example, chatbots to answer people’s questions immediately are coming down in cost, and they may be able to provide answers whether narrowing down the client’s list of potential options to finding the older product they want.
Have a Single, Clear Call to Action
First, have a call to action button on pages where you’re asking someone to take action. If you’re trying to get someone to like, share and subscribe to your social media marketing, you shouldn’t be trying to sell your product to them as well. Don’t try to sell them the product on the page and give them a social media link, too, or you risk them going to social media sites and failing to complete the sale. Ensure that the call to action button stands out and makes it clear what it does, whether they’re signing up for an email marketing list, scheduling an appointment, buying an item or downloading a technical white paper. And remember to give them the reason to click the CTA button, whether giving them a discount or sending them the information they want. Applying these few techniques in 2018 will be sure to increase your conversion rates if used properly. Make sure that you use as many of these methods as well as other time-tested techniques to make sure that your website performs at its full potential.