But which one should you use to build your website? These are both complete software-as-a-service (SaaS) solutions that claim to offer the easiest way to create a website without the need for any coding knowledge.
Logic Inbound have published an article comparing two of the most popular eCommerce platforms in the market. Shopify and Squarespace both enjoy a healthy market share of total websites, but which of these tools is better for the purpose of selling online?
A comparison between these platforms is interesting because while Shopify was built from scratch as an eCommerce platform, Squarespace is a website builder with some eCommerce features built into it. A platform that has been purpose-built for eCommerce is very likely going to have an extensive feature set for it. A website builder on the other hand would have to strike a compromise and bundle only the most important features.
Before users can create a website using these platforms, they need to pick a template for their store. Templates are fairly important, since they serve as an important identification marker for websites, potentially differentiating them from their competitors. Shopify offers users around 62 templates, out of which 10 are completely free. Squarespace on the other hand offers just 14 templates, giving users little choice when it comes to design.
And it’s not just templates where Shopify beats Squarespace simply based on raw numbers; it’s in its plugin integrations as well. Plugin integrations are important because they fill in the shortcomings of a platform’s feature set and provide a lot of flexibility to users. Because of Shopify’s popularity as an eCommerce platform, there’s a lot of third-party plugin support for it. There are more than 2000 plugins available for it which enhance its functionality in many ways. Squarespace users meanwhile have to make do with the platform’s built-in features, since there is no third-party support for it.
Squarespace does offer some advanced functionality, which in some cases is superior to comparative functions in Shopify. For example, Squarespace allows users to set an unlimited amount of options for each product in their inventory. Shopify meanwhile allows only 3 options for products. It would seem then that Squarespace has an upper-hand in this area, however, there are several plugins available for Shopify which effectively remove its limitations with regards to the number of product options allowed for an inventory item. That’s what solid third-party support does for the platform – it removes many of its shortcomings and enhances it.
Shopify and Squarespace are similar products that are meant for different audiences. Shopify is a full-featured eCommerce platform that can fulfill the needs of even the biggest businesses. It’s not uncommon for firms to hire Shopify development agencies since it can be used to build highly complex eCommerce stores. Squarespace is better suited to individuals or startups who want to run a normal website with a small section for selling products. Shopify’s popularity and plugin support simply make it a better platform for people who want to build a website that is focused on selling products and generating maximum profits through them.
Company Name: Logic Inbound
Contact Person: Hayk Saakian
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