Non-alcoholic beer is frequently consumed and popular beverage in Islamic countries. Moreover, according to Islamic laws, the consumption of alcohol in any form is totally forbidden. Consequently, there is a complete ban on the sale and production of alcoholic beer in Islamic countries. With the introduction of flavored non-alcoholic beer by introducing a wide range of flavors such as fruit, coffee, vanilla, and others, the key players have been able to expand their market shares. A brand named Fayrouz has a unique brewing process. It avoids fermentation of malt, so that alcohol is not produced. This led, Al Azhar, a university and Sunni Islam’s most prestigious body, to approve the certification of this beer as halal and legally permit consumption of this non-alcoholic beer in the Islamic market.
Non-alcoholic beer is becoming one of the world’s most popular beverage owing to its various health benefits. The market supply of non-alcoholic beverages has witnessed an increasing trend over the past few years and it estimated to grow at a stupendous rate in the upcoming decade. The present day non-alcoholic beer symbolizes convenience, quality, and health. Non-alcoholic beer market has undergone many innovations in recent years which has led to the introduction of multiple flavors of the product in the market suiting to local preferences. With widespread acceptance of the product, non-alcoholic beer is attractive beverage solution among the food service companies. Non-alcoholic beer is in the growth stage of the product lifecycle. So, the manufacturers are coming up with various new and innovative products in order to retain their competitive market share in the global non-alcoholic beer market.
Major Key Players:
With the emerging industry players displaying a trend of solid growth in the market, and the addition of new and advanced products, the sector will diversify rapidly in the forecast period. Companies are aiming to gain & solidify their shares of the market segment, by competing and experimenting with various advantage points. The leading market players in the global non-alcoholic beer market primarily are Erdinger Weibbrau (Germany), Big Drop Brewing Co. (U.K.), Heineken N.V. (Netherland), Anheuser-Busch InBev SA (Belgium), Krombacher Brauerei (Germany) to name a few.
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Latest Industry News:
Jan 2018 Suntory Holdings is looking to non-alcoholic beer to boost sales this year. The company’s beer business, Suntory Beer, recently stated it will target a 4% lift in volumes – to 7m cases – for its All-Free brand. The group said it was also launching an overhaul of All-Free, which has zero alcohol and zero calories.
Jan 2018 The Diageo-owned brewer, Guinness, has produced a “full flavoured, non-alcoholic lager” at their experimental St. James’s Gate site. The beer’s launch comes as retailers, bars and drinks makers are attempting to weather the worldwide decline of alcohol consumption by bolstering and improving their teetotal and low ABV offerings. Guinness introduced its first non-alcoholic beer, Guinness Zero, in Indonesia in 2014 to tap into a new market of sober drinkers.
Mar 2017 Heineken N.V. launched new non-alcoholic beer under its new version of flagship lager
Dec 2016 Heineken N.V. launched their new non-alcoholic beer products in Indonesia
Nov 2016 Big Drop Brewing Co. launched new non-alcoholic beer under the brand name of spiced brown ale
Feb 2016 Anheuser-Busch InBev SA launched non-alcoholic beer under the brand name of “Beck’s Blue Lemon”
July 2016 Erdinger Weibbrau, Inc. extended the product line of non-alcoholic beer by launching a new product. The product is made especially for the post workout beverage
Non-Alcoholic Beer Market Information by Process is divided into reverse osmosis, vacuum, boilers and others. The segment is further divided by type into alcohol free, 0.5% Alcohol and on the basis of raw material into malt, yeast, flavors, enzymes, hops and other and finally on the basis of region North America, Europe, Asia Pacific and Rest of the World.
Reverse-osmosis segment is anticipated to account maximum market proportion and projected to grow at a growth rate of 8.57% during the forecast period of 2017-2023.
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The global nonalcoholic beer market is categorized into Europe, North America, Asia Pacific and Rest of the world. Among these, North America is projected to retain its dominance throughout the forecast period. Robust economic growth, rising urbanization, explosion of in the middle class population are the significant factors of the growth of non-alcoholic beer in North America. North America is estimated to reach USD 2.07 billion by the end of 2023. Among the North American country, Mexico is projected to witness a substantial growth of 8.45% during the forecast period of 2017-2023. However, Rest of the World is projected to expand at a high CAGR of 9.00% during the forecast period of 2017-2023. Middle East countries find a massive opportunity in the non-alcoholic beer market owing to the rising Muslim population in that particular countries.
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