“On Pluto: Inside the Mind of Alzheimer’s” Is an Incisive Look at a Terrifying Disease through the Eyes of a Reporter in Its Grip

Investigative reporter Greg O’Brien has worked on many important stories during his 35-year career, but perhaps his hardest hitting assignment is his personal struggle with Early Onset Alzheimer’s, a disease that took both his maternal grandfather and his mother.  His newly released book, “On Pluto: Inside the Mind of Alzheimer’s” is a raw, heartrending look at the enormous toll this disease takes on its victims and their families.  O’Brien writes as an embedded reporter inside the mind of Alzheimer’s, chronicling the progression of his own disease. On Pluto is the first book of its kind; it is a book about living with Alzheimer’s, not dying with it—a hope that all is not lost when it appears to be.

As more people throughout the world reach their senior years, this horrifying disease will become increasingly more commonplace. Alzheimer’s is expected to outpace cancer and heart disease seven fold in short years to come, and will bankrupt Medicare, experts predict. “On Pluto” offers an unflinching look at how Alzheimer’s erodes identity and destroys lives from someone who is suffering from it.

This must read book from an award-winning journalist, offers a front row seat into the mind of someone who is slowly succumbing to the loss of memory and functionality that is as terrifying as any disease known.  With millions of people in the coming years at risk for Alzheimer’s, this is more than one man’s story; it is a call to arms for society to take seriously this pending social calamity that will claim lives and cost the country trillions of dollars.

“On Pluto: Inside the Mind of Alzheimer’s” has already earned critical acclaim from throughout the publishing industry. Bestselling authors including Lisa Genova, William Martin, Anne D. LeClaire and many others have hailed this story as a rich, powerful book that portrays the humanity of author O’Brien as his disease robs him of his identity.  Readers will weep yet be inspired as they journey with Greg, along with his family, towards his impending fate. Alzheimer’s is a story that could be yours one day.

So Greg has sponsored a crowdfunding campaign on Kickstarter. The On Pluto Kickstarter project funding will go towards additional print runs, foreign language translations, and critical promotion and marketing of On Pluto: Inside the Mind of Alzheimer’s, which was released in August by Codfish Press, in an independent effort, financed by friends and family, with just enough funds for an initial press run. Through the sale of On Pluto and media outreach through newspapers, radio, TV and social media, we are trying to reach millions with the message that Alzheimer’s is not the stereotypical end stage, but the journey there.

To learn more about “On Pluto: Inside the Mind of Alzheimer’s” or to make a financial contribution, please visit:

Distributed by GetMeCrowdfunded

Media Contact
Company Name: On Pluto: Inside the Mind of Alzheimer’s – A Book
Contact Person: Kristi Tyldesley
Email: kristi.tyldesley@comcast.net
Country: United States
Website: https://www.kickstarter.com/projects/1865873762/on-pluto-inside-the-mind-of-alzheimers-a-book