June 18, 2018 – Within a year after its inception, Design by Morelli has made a major impact with its remarkable products. The rising brand, which was just another Brooklyn startup about a year ago, has enjoyed an overwhelmingly positive response through its website and on the AMAZON platform. From earbuds to headphones, charging cables and other useful accessories, the brand features a wide range of products, emerging as an innovative leader with its unique value proposition in high quality and low price along with charitable leanings.
There is a certain “google like” vibe within their Brooklyn, NY based office which was intriguing to put it in the most simplistic way. The energy and culture was centered around a visionary who was surprisingly humble with the amount of accomplishment he has achieved in such a short time.
“We are here to listen, disrupt and provoke a movement that is frankly necessary. Big Business has been deceiving you for years and we’re here to make that right. We take great pride in offering quality products at an affordable price, which is one reason behind our immense growth.” said Patrick Cupillari, CEO of Design by Morelli, in talking about the brand. “We make social responsibility a priority by giving back to the community and donating to charity because paying it forward is important to our core values.” he added. According to Cupillari, the affordable price points are made possible by cutting out big businesses and middlemen, and dealing directly with the consumer. He went on to say, “The end goal is to enable everyone, (regardless of social status or financial situation) to own a quality product.”
The name of this brand is Design by Morelli because Cupillari’s mother was a clothing designer, and Morelli was her maiden name. She passed away in 2008 and the loving son created this brand to honor her legacy. Cupillari is not a stranger to shaking things up, as he’s said to be the mastermind behind the juggernaut business development firm, Prophet Consultants, which has been known to relaunch brands who have lost their way.
With years of experience in importing products and building brands, he and his team have deep understanding of the industry dynamics and have created a roadmap to success. “He has quickly become a power player (out of nowhere) within very competitive business areas through hard work and determination. With my 30 plus years of researching brands I have never seen a startup gain momentum and velocity like this – he is relentless, fearless and a real nice guy to boot.” said a business insider source.
With an aim to disrupt big businesses, Design By Morelli is not fearful of failure, which is an ethos that has enabled Design by Morelli to launch a movement that is being welcomed by the masses. Moreover, each product goes through a rigorous testing in order to ensure the highest standards of quality control set by the company.
“User reviews, ratings and testimonials have also been phenomenal and serve as social proof of the excellent value proposition. Amazon is the ultimate test of the customer centricity of any brand and many have rated these products with five stars.” said the Design By Morelli Social Media Manager.
During our research we noticed two of their newly launched products hold the coveted, “Amazon Choice” badge, which is no easy task. Due to Design By Morelli’s extensive background in quality control and sound business practice the company ensures the highest standards of customer satisfaction, making their movement contagious. Design By Morelli is making all the right moves, their vision and company creed has not just become contagious, it has become a movement. We will be keeping our eye on this brand for years to come.