Social Media Analytics Market – USD 2.3 billion with a booming CAGR of 25.3% by 2025

“Social Media Analytics”
The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study.

Social Media Analytics Market valued approximately USD 2.3 billion in 2016 is anticipated to grow with a healthy growth rate of more than 25.3% over the forecast period 2017-2025. The market growth is attributed to rising focus of organizations to analyze market and competitive landscape, increasing engagement of users through social media, need to leverage available consumer data on social media to understand consumer behavior. However, the market growth is restricted by lack of standard measures for social media analytics.

On the basis of Application, the global social media analytics market is segmented into Sales and Marketing, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, Public Safety and Law Enforcement. Currently the market is dominated by the sales and marketing management application. However, over the forecast period Competitive Intelligence and Risk Management and Fraud Detection applications are expected to witness significant growth opportunities over the forecast period..

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The detailed segments and sub-segment of the Social Media Analytics market are explained below:

-By Analytics Types

§ Predictive Analytics

§ Prescriptive Analytics

§ Diagnostics Analytics

§ Descriptive Analytics

-By Application:

§ Sales and Marketing

§ Customer Experience Management

§ Competitive Intelligence

§ Risk Management and Fraud Detection

§ Public Safety and Law Enforcement

§ Others

-By Industry Vertical:

§ Banking, Financial Services, and Insurance (BFSI)

§ Telecommunication and IT

§ Retail and Commerce

§ Healthcare and Life Science

§ Manufacturing

§ Government and Defense

Some of the key manufacturers involved in the Social Media Analytics market are Oracle, Salesforce, IBM, Adobe Systems, SAS Institute, Clarabridge, Netbase, Brandwatch, Talkwalker, Gooddata, Crimson Hexagon, Simply Measured,Sysomos Frequent cross industry partnerships are leading to market consolidation.

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By Regions:

– North America, U.S., Canada

– Europe, UK, Germany

– Asia Pacific, China, India, Japan

– Latin America, Brazil, Mexico

– Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2015

Base year – 2016

Forecast period – 2017 to 2025

Target Audience of the Global Social Media Analytics Market in Market Study:

  1. § Key Consulting Companies & Advisors
  2. § Large, medium-sized, and small enterprises
  3. § Venture capitalists
  4. § Value-Added Resellers (VARs)
  5. § Third-party knowledge providers
  6. § Investment bankers
  7. § Investors

Apart from the above-mentioned information, the growth rate of the global Social Media Analytics market during the forecast period is also explained along with the consumption tables, figures, and statistics of the leading segments.

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