For decades, kitchen designers and contractors have relied on tried and true marketing and service channels, mostly of the offline variety, to serve their customer base. Ads placed in the Yellow Pages, newspaper and radio drove sales and growth, while phone numbers and email served as adequate methods of communication.
However, in today’s fast paced digital landscape, things are changing. Now, instead of turning to the phone book, 4 out of every 5 consumers starts their quest to find a designer or contractor via search engines. And in the land of search, Google is king, commanding over 73% of the market.
Yet despite this growing trend towards digitalization, many kitchen designers and contractors have been slow to adopt elements and marketing channels such as contractor web design, contractor pay per click management, contractor SEO, social media management and the like.
While other industries were quick to the draw to adapt and evolve, contractors, by and large have failed to address the growing needs and demands of their customer base. But why? Research and interviews conducted by Bear City Impact revealed that the number one reason why most contractors haven’t yet taken the “digital plunge” as it were, was due to the perceived or very real costs involved in such a transition.
While lucrative, kitchen design and various contractor businesses are not what most would consider “cash rich”, meaning that while they make a healthy profit and provide great service, these businesses are not generally flush with cash to throw around haphazardly.
In this economy, every dollar spent needs to count. According to Bear City Impact, many agencies fail to address the needs and market for contractor lead generation, offering marketing and design services at rates often out of reach for the average small business to consider.
As demonstrated by Bear City Impact, establishing an affordable web presence isn’t out of reach for most contractors. However, finding the right digital marketing agency that understands the market is key, and agencies such as Bear City Impact are happy to accommodate, offering web design and digital marketing packages as low as $49/month. Agencies that understand the industry are better positioned to offer strategies for contractors that are both cost effective and provide a higher return on investment.
Despite the possible hurdles, contractors that fail to adapt to the times risk being left behind. With over 46% of the world’s population searching Google over 3.5 billion times a day, this is a marketing channel that businesses big or small simply cannot afford to ignore.
Further, Google reports that over 70% of all purchase decisions (both online and offline) begin with a Google search. For those brands not actively optimizing their online visibility for search, this means up to a 70% loss in potential business from new customers.
And with over 93% of all search engine traffic going to those sites positioned on page one of Google, just being online isn’t nearly enough. On the flip side, those businesses that invest in digital media, web design and marketing are likely to have a strong leg up on the competition, as well as a strong foothold in the market.
Company Name: Bear City Impact
Contact Person: Brad Poirier
Email: Send Email
Address:233 Middle St, #310
City: New Bern
State: North Carolina
Country: United States