Dental marketing is an exciting and rapidly changing field, with many different avenues of outreach required to obtain new patients. With multitudes of media platforms now available the marketing and advertising world has come to involve quite a few different technical skills.
Many dentists are reaching clients on social media and via their websites. In fact, the aging boomer population is one of the fastest growing segments of the market, and most dentists are in the early stages of figuring out how to address this demographic.This segment of the population has shown itself to be eager at adapting to changing technology and is generally accessible via the various forms of Internet advertising. One defining feature of this group is their desire to be fully informed, which has led to many dentists publishing blogs for their patients, participating in forums and routinely posting to various social media sites in an effort to educate patients in the more modern solutions to dental problems.
The baby boomer segment of the population – are in their 60s and nearing their 70s currently. As a group they have represented an attitude of change throughout their sub culture’s development. And the quest for the latest and most innovative dental techniques are no exception to this viewpoint.
Veteran Dentist, Susan D Wells, DMD, who recently retired from dentistry after more than 30 years in private practice and with 25 years of marketing experience, recently joined a her husband’s dental marketing firm – Galaxy Marketing Solutions LLC, to help dentists market to the growing community of dental patients in need of both routine and cosmetic dental procedures. The cosmetic dental market has more than doubled in the last 10 years. Dr. Wells take on the boom in dental marketing is a practical one “Many dentists have the technology and expertise to do a fantastic job for their patients, and get excellent results. I decided this was a good time to enter the marketing side of the field due to the benefits of educating patients about dentistry and individual dental practises via information technology, and its potential for increasing the quality of dentistry as a whole”
In addition to fantastic numbers of online marketing communication channels in the Internet arena, Mr Jyrki Ikonen, CEO of Galaxy Marketing Solutions LLC, said that “having a dentist on on staff who has created, grown and sold a practice herself is a resource to our clients of immense value, as she has been there and done that – for 25 years! We have expanded our capabilities to include dental websites, search engine optimization and other Internet marketing that our clients have come to need”.
The dental marketing field is on the move along with Galaxy Marketing Solutions in its forefront of companies that can facilitate that expansion.
For more information, visit: http://youtu.be/laspB5Miv_g
Company Name: Galaxy Marketing Solutions
Contact Person: Jyrki Ikonen, CEO
Phone: (877) 400-5797
Address:14055 46th Street North, Suite 1102
Country: United States