Logic Inbound, a digital marketing agency in Seattle, has recently released an article providing a detailed overview of Shopify Apps. The article also discusses the App Store, the hub for all of Shopify’s plugins.
Users who want an affordable way to create a professional and attractive online store can choose from a number of promising options. Shopify, BigCommerce and Squarespace are all very good and can be used by those with a minimum of technical understanding. But there are some key differences between these platforms. And perhaps one of the biggest differences lies in their plugin support.
Squarespace, a popular site builder, has almost no plugin support at all. Users instead have to rely on the features that have been built into the platform to get their work done. BigCommerce, a promising eCommerce tool, has around 500 plugins, which is quite impressive. However, Shopify can claim support from more than 2,400 plugins, far more than what you’d get from competing platforms.
As a result of its impressive plugin support, Shopify provides its users with great flexibility when it comes to functionality. By default, the developers have chosen to include only the most essential of features. These features are required to create an online store and manage it effectively. However, the platform has left ‘value-added’ features in the hands of third-party developers.
Fortunately, third-party support has been very strong for Shopify, partly due to its popularity. With more than 600,000 websites using the platform to sell online, it’s small wonder that it has managed to attract such third-party support. At the time of writing, there are more than a thousand developers creating apps (plugins) for the platform.
The article also mentions some apps as being ‘essential’ to every installation of Shopify. These apps make up for some of the glaring omissions in the default Shopify tool kit, and also add some useful features that every store owner can take advantage of.
The first ‘essential’ app, as recommended by Logic Inbound, is MailChimp. MailChimp is an email marketing tool that works seamlessly with Shopify in delivering high-quality email content to a website’s visitors. Email marketing still works – quite well at that – so it’s almost a no-brainer to install MailChimp, especially since it’s completely free.
Another ‘essential’ app worth noting is Tidio Live Chat, which lets users add live chat functionality to their store, for free. Customers expect stores to have live chat support now more than ever, and Tidio can help users gain a competitive edge over rival stores.
The article has also pointed out some of the ‘best’ apps available for Shopify. These aren’t essential but go a long way in making a store profitable. A key aspect of any website – that includes online stores – is its search engine optimization. Plug In SEO is an app that helps users make sure that their store isn’t raising any red flags when it comes to SEO.
Company Name: Logic Inbound
Contact Person: Hayk Saakian
Email: Send Email
Phone: (206) 800-7756
Address:500 Mercer Street Floor 2
Country: United States